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VP, Account Director

Philadelphia, PA, USA | Razorfish Health

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    Business Development
  • Experience:
    5-7 years
Job Description:
68 people have viewed this job

The VP, Account Director is responsible for the day to day running of one of the largest Philadelphia accounts, which includes financial processes and profitability while proactively managing and developing team members. The VP, Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement. Deep expertise in Oncology is required for this role. 

 

Key Responsibilities 

Own the client relationship on assigned brand  

Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development 

Be responsible for staffing, managing, and leading the assigned account team  

Agency Operations 

Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources  

Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.  

Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices  

Advance best practices in agency process  

Develop staff, mentor 

Knowledge 

Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations  

Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients  

Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business  

Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client  

Strategy 

Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.  

Spearheads the presentation to client of annual plans and significant interim programs  

Be responsible for new business opportunities and driving growth on assigned brands  

Tactics and Execution 

Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.  

Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback  

Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives  

Proactively coordinate and integrate across all agencies at BAL’s direction, as needed  

Have a solid knowledge of PH businesses, offerings, and tools  

Client Relationship 

Own the client relationship on assigned brands. Effectively sell the creative product to the client 

Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed  

Seek opportunities to showcase agency work among current and prospective clients  

Find opportunities to grow business within current accounts and into new accounts  

Be and be seen as point person for senior client  

Have excellent presentation skills  

Demonstrate ability to adapt to various client corporate cultures  

Solve client issues and independently moderate conflicts with significant complexity and political sensitivity  

Qualifications 

Candidate must have solid HCP experience 

Oncology experience is required 

Channel-agnostic as exhibited by experience in at least 2 functional areas: professional, consumer, digital, PR, med ed, etc 

Proactive and action oriented. Great multitasker 

Exhibits integrity and trust 

Exhibits self-development 

5+ years of experience managing others 

Pharma advertising experience is required 


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