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VP Analytics

Atlanta, GA, USA | Essence

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    12-15 years
Job Description:
63 people have viewed this job

Our VP of Analytics is accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. You will lead and support multiple projects, be involved in external reviews if needed, and be integral in developing new analytical tools and processes.  


You will be an educator to our clients and internal campaign teams on everything related to data.You will be a data futurist; highly capable today with an eye on evolving Analytics at Essence for the future.


Some of the thing's we'd like you to do:



  • Oversee the creation of clear and robust campaign reporting with valuable and actionable insights

  • Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out

  • Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans

  • Support the leadership of the Analytics team

  • Assist clients with objective setting for marketing plans

  • Oversee junior members of the team in the delivery of their responsibilities, ensuring quality and that deadlines are met

  • Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered


A bit about yourself:



  • Minimum 12 years of experience in strategic analytics with experience managing a team of analytics professionals

  • Expose to marketing campaign measurement (both Direct Response and Brand Awareness campaigns)

  • Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed

  • Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise

  • Proficiency with systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and ‘R’

  • Strong organizational and project management skills

  • Ability to delegate effectively

  • Established and professional communication, presentation, and motivational skills


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