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VP - Brand Campaign Manager

London, United Kingdom | Citi Private Bank

  • Industry:
    Financial Services
  • Position Type:
  • Functions:
  • Experience:
Job Description:
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Develop and implement strategic communication programs for internal and external audiences

Formulate strategies for respective businesses on different aspects including Media Relations, Customer & Staff events, Community Relations and internal staff communications

Formulate positioning statements to manage business issues that may pose reputational risk to the franchise

Draft, implement and evaluate proactive plans to support the businesses

Assist in speech writing for senior management for different occasions

Ensure all legal, regulatory and compliance issues are addressed in all communications undertaken on behalf of the businesses

Compile and keep current business information and fact sheets

Co-ordinate with external agencies to deliver campaigns

Liaise with government and regulatory authorities, where necessary

Monitor and manage budgets to specific briefs

Operate as a key media contact for all issues relating to Citi’s businesses in country.

Look for appropriate media opportunities/new pitching ideas to promote Citi brand and various businesses/products

Advise senior management and approved spokespeople on media opportunities and issues as they develop

Provide strategic advice and coaching to media manager on various projects and review all written materials

Handle crisis scenarios – provide strategic advice to management and handle media enquiries

Plan and coordinate media analysis and manage vendors

Provide strategic input on selected projects

Oversee creative designs, content and written materials for various projects

Lead, plan and execute internal and external events

Oversee all planning, creative designs, written materials, logistics and on-site management for each event.

Prepare briefing documents for key events.

Ensure team members to appropriately promote relevant projects/events to internal staff via local web channels and hard-copy version

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.


Working knowledge of how media work and news values


Bachelors degree, potentially Masters degree

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