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VP, Campaign Planning - General Merchandise

N/A, Vietnam | Lazada

  • Industry:
    Internet / Online Media
  • Position Type:
    Full-Time
  • Functions:
    Business Development
    Marketing
  • Experience:
    7-10 years
Job Description:
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Job Description

 Plan and monitor solid year-round campaign planning with clear segmentation for category ( General Merchandise).

 Coordinate with Campaign Team on mega/A+ campaigns with goal achievement

 Lead A campaign for category with goal achievement.

 Facilitate main category campaigns. Ensure that all the Campaign and its landing pages are presented to the highest standards, with the priorities of the customer front-of-mind. Ensure that the relevant departments, categories, business functions are represented and that appropriate product selections have been made.

 Develop the campaign marketing plan and define processes for high impact deals hubs like New Arrivals, Bestsellers and during Campaigns like Birthday, Shopping Festival 11.11, etc.

 Conduct long and short-term traffic planning that speaks to seasonal marketing strategies as well as long-term objectives, online and offline.

 Regularly manage and oversee the campaign Performance – daily, peak events, – working closely with Flash Sales Team and Key Account Management Team.

 Partnering with Online marketing team and Integrated Marketing, Guided Shopping team (Search, Ranking, Product Badge) to plan, develop, execute and analyse marketing campaigns across online and offline channels.

 Be a co-owner for the category campaigns, working with Integrated Marketing and Product teams to improve customer experience and build a robust, clutter breaking deals platform.

 Compile, analyse, and present performance metrics and enlighten potential opportunities for program growth.

 Establishing guidelines and best practice for the execution of category campaigns.

 Working with Customers Behaviour Analytics / Business Intelligence team, local finance teams and marketing business intelligence teams to measure and report the results of your efforts.

 Work with the Marketing Solutions team to compile compelling sponsorship opportunities.

 Work with tech teams to drive hands-off-the-wheel deals automation

Job Requirements

• Qualifications in Business Administration, Marketing.

• 8+ years of marketing/product management experience, handling marketing, promotions or loyalty programs for a consumer facing, ideally e-commerce or retail business of significant scale

• Strong at both online and offline marketing

• An experienced planner and project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization, and across various teams – retail, creative, finance, analytics, product and so on.

• Strong data-driven decision-making skills, with demonstrated ability to dive deep into customer data and translate insights into opportunities.

• Strong written and verbal communication skills, ability to articulate ideas and persuade stakeholders.

• Ability to think and influence both quantitatively and qualitatively.

• Strong organizational skills; able to manage multiple projects simultaneously and strong attention to detail.

• An ambitious self-starter with excellent communication and follow-through skills.

• Demonstrated ability and willingness to roll up sleeves and execute to get the job done

• Ability to work successfully in an ever-changing environment with competing priorities

• Demonstrated track record of creative problem solving.

• Quick thinker with the ability to operate with a commercial and customer-focused view

• Fluent communication in both English & Vietnamese.


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