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VP, Communications

San Francisco, CA, USA | Upwork

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
  • Experience:
    15-20 years
Job Description:
71 people have viewed this job

Develop and lead our overall communications strategy, inclusive of public relations, media relations, crisis communications, internal communications and social media/community functions

Develop and advance the strategy and voice for CEO and executive communications, including speaking engagements, media interviews, media preparation and internal communications

Develop our corporate narrative and messaging pillars - and activate this throughout our communications programs

Lead a robust media relations function, with a focus on delivering exceptional results that effectively position Upwork

Develop and maintain excellent relationships with journalists and influencers

Lead, develop and expand our economist media platform

Lead crisis communications efforts

Build, train and retain an exceptional team of communications professionals

Develop and lead our spokesperson program, including training and media prep

Align our communications strategy with business strategy

Collaborate cross-functionally across the organization to deliver on our communications strategy

Manage our agency partner relationship

Be a problem solver for day to day communications needs

What it takes to catch our eye

15+ years of experience in B2B communications or PR with a public company

10+ years of people leadership, with the demonstrated ability to recruit, develop and retain top talent

Proven track record for developing B2B communications strategy that deliver business results

History of working closely with executives and a deep understanding of the business

Media results that spotlight your ability to deliver outstanding media coverage

Exceptional writer and dynamic speaker

Ability to create compelling, data-driven stories and campaigns that showcase trends, impacts and customer success

Experience in developing and implementing new communications/positioning strategies

A persuasive influencer who has the ability to build consensus and momentum

Entrepreneurial-minded, business-savvy leader

Extensive experience working with media, including top-tier national, regional, financial, and trade outlets

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