VP, Consultant, DBi (Data Strategy and Marketing Technology)
Boston, MA, USA | Leading Advertising/PR/Marketing/Events Company
Consulting - IT
Job Description:120 people have viewed this job
The VP Consultant, DBi is responsible for leading, developing and managing all aspects of a Client’s marketing data strategy, marketing data utilization and marketing technology enablement.This includes direct consulting, data management support, data and technology strategy development and implementation. This person is responsible for guiding and helping clients in developing multi-year data strategies and implementing enterprise-wide technology-enabled marketing frameworks and systems. He/she will work with a variety of data sources, technology partners and advanced data/analytics platforms to continuously evolve the client’s marketing effectiveness and ROI across all campaign types.This role reports to the Head of DBi in the US.
What to expect in the role:
Lead client relationships and serve as a subject matter expert in all areas of marketing data, ad technology and marketing technology
Provide technical leadership to multiple ongoing client engagements across a variety of tools and technologies
Lead technology vendor on-boarding which would include ensuring integration of any site analytics, CRM platform, ad server and any other platforms that were determined upon initial scoping.
Identify and design solutions that solve client challenges and drive business value
Work both independently and as part of a team and be involved from design to implementation in all phases of data and technology projects.
Develop a roadmap to leverage structured and unstructured data integrated from multiple sources
Develop plans and estimates for the implementations of technical solutions
Help manage business development efforts, both DBi and agency-wide, by brainstorming solutions to client business challenges
Management, coaching and training of team members
Be a thought leader in the data and technology space including being aware of business and commercial changes in the industry and advising clients in making informed decisions related to those changes
What you need to have:
10+ years in marketing consulting, technology, analytics or related fields
Must be highly versed in implementing Data Management Platforms (DMPs), tag management systems, web analytics solutions including Adobe Audience Manager, Salesforce DMP, Tealium, Google Tag Manager and Google Analytics
Must have a good understanding of data modeling, media operations as well as reporting for online advertising, social media, mobile, e-mail campaigns and e-commerce activity.
Have a track record of implementing operational excellence (process efficiencies, effective tools and technologies) in an analytics function.
Ability to take business requirements and convert them into a project plan with associated timing and level of effort
Comfort in managing your own schedule and deadlines and when things get a little crazy, you’re okay with asking for help