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VP, Content Marketing COE

Eagan, MN, USA | Thomson Reuters

  • Industry:
    Information Technologies
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
    7-10 years
Job Description:
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Reporting to the Head of Brand and Brand protection the role leads the Content Marketing Center of Excellence (CoE).


The CoE Lead will be responsible for establishing, operationalizing, and continually optimizing the content created and/or overseen from the CoE.


This is a critical role that will ensure content is successfully created and delivered at all key points across the customer journey for the Thomson Reuters brand as well as the Legal, TAP and Corporates business segments and Regions. The content will support the marketing strategy, programs and tactics that will achieve brand, financial and strategic objectives. Content will be digital first in nature although concepts should be media neutral to support multiple content vehicles that reach Thomson Reuters’ various customer segments.


This leader manages the CoE – a team including three component parts: the Content Strategy Advisors, Content Creation & Studio and Content Operations & Excellence – ensuring constant improvement of the entire content ecosystem.


The ideal candidate will evangelize content strategy best practices and facilitate content alignment and efficiency through a centralized, consolidated and coordinated methodology for content lifecycle management.


In this opportunity as VP, Content Marketing COE, you will: 


Success in this position will be dependent on functional, strategic and marketing expertise, plus excellent collaborative and leadership skills.

Responsible for leveraging insights to plan, develop, and implement TR’s overall holistic content marketing strategy and end-to-end creation, bringing to life marketing plans aligned to customer journey touch points for all customer segments and sub-segments which when implemented drives improved performance and ROI.

Lead the Content Marketing CoE annual and quarterly planning with other Marketing and Non-Marketing functions to align on vision, TR strategic themes, initiatives and content requirements for campaigns, always- on needs, and project allocation/resource planning.

Collaborate with Marketing Strategy, Campaign Planning and Management, Enterprise Brand, Product Marketing and Digital to define business priorities for content and collaborate across regions to ensure content needs are captured and met by the Content Marketing CoE.

Oversee the establishment of best practices in test and learn strategies and key performance indicators (KPIs), including the design and operation of relevant and synthesized dashboards, reports and analyses, taxonomy and governance, as well as determine workflows and process for intake, and delivery between content creation and studio teams.

Establish vendors for creative and strategic development based on agreed themes in conjunction with procurement and sourcing teams, determining best practices and operating models to be followed when leveraging external agencies.

Manage a centralized editorial calendar and staff to support content visibility, transparency, production, brand principles and regulatory compliance while ensuring alignment of content messaging and tone across the marketing funnel and customer journey.


You’re a fit for the role of VP, Content Marketing COE if you:


Have 7 – 10 years of experience in content marketing or closely related disciplines at a prominent B2B organization. Experience with a centralized content marketing function is a plus.

Are a proven successful team leader

Have proven success mapping marketing content to the enterprise buyer’s journey.

Have expertise in full funnel and digital content, digital selling best practices and customer experience.

Have analytical skills to drive content optimization initiatives and understanding of metrics to track performance.

Have a collaborative mindset that can partner with a wide range of cross-functional teams including senior leadership, product, sales, and other relevant teams.

Are comfortable operating with ambiguity and in a fast-paced environment requiring a self-starter mindset.

Have strong interpersonal and communication skills, and exceptional project and vendor management skills.

Have an in-depth understanding of brand and the ability to translate brand identity across marketing content and customer touchpoints.

Are customer-centric mindset with proven experience enhancing the customer journey.

Have an in-depth knowledge of content marketing systems including experience onboarding and training teams to adapt new platforms

Have knowledge of emerging trends in digital content creation and mediums, digital selling, and digital buyer journeys.

Have experience with change management in large-scale organizations.


Leadership Culture Fit & Impact


Possesses unquestioned integrity and ethics; demonstrates a firm commitment to the company’s values and culture and fosters an ethical, values-driven culture

Ability to work in a highly collaborative manner internally, as well as with external stakeholders to ensure decision making process on key strategic and operational issues is enriched by the perspectives of others

Direct, results-oriented marketer who combines best-in-class strategy with strong execution capability; willing to drive and lead the strategy, execution, and company-wide initiatives for all marketing efforts

A leader with intellect, communication skills and presence to become a true business partner amongst the senior level team – someone who desires to be a consummate learner while significantly contributing to broader business conversations


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