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VP, Creative Director/Art/Area 23/Cardiovascular

New York City, NY, USA | Leading Advertising/PR/Marketing/Events Company

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    General Management
    Marketing
    Design / Graphic Design
  • Experience:
    7-10 years
Job Description:
58 people have viewed this job

The VP CD is responsible for collaborating with creative, account, strategic, and media management to develop and recommend advertising initiatives to meet the clients marketing strategies and objectives.


ESSENTIAL FUNCTIONS


Strategic Thinking


* Considers a broad business context for the development of challenging yet realistic goals


* Creates a direction for the organization and devises long- and short-term success plans


* Work with senior creative, account, strategy, medical, and media management in developing overall marketing strategies


* Remain constantly aware of new developments within the industry to better service the client and maintain current and new business


* Advises upper management of chances in current and future creative trends 


Execution


* Review and direct creative materials


* Must be able to create and direct compelling visuals to support art team


Relationship Management


* Advises agency upper management of any organic business opportunities


* Collaborate with senior management from other disciplines to enhance creative output


Business Management


* Create and oversee the development of all creative, delivering a high level of excellence


* Participate in presentations to clients, building confidence in their team in respect to the creative output of the agency


* Work with account management, and art department to ensure adherence to all specified deadlines and ensure coordination of all efforts


* Responsible for establishing and maintaining the reputation of the company as a creative leader in healthcare advertising


* Work with the creative unit in achieving its objectives


* Develop and mentor creative and managerial skills of subordinates; conduct performance reviews and determine salary reviews in timely fashion 


* Maintain environment conducive to creativity so that creative output meets and exceeds agency’s standards


* Attend and play key role in all client meetings; work proactively to improve clients business


* Act as ambassador for the agency at industry events


* Perform other related duties as required and assigned by supervisor


Qualifications


* 8+ advertising experience mandatory


• Healthcare experience a plus


• Portfolio demonstrating skills required for the position


* Bachelor’s Degree in marketing, advertising, communications or related field


* Effective oral and written communications skills


* Client rapport and trust


* Computer proficiency; solid knowledge of design programs 


* Managerial skills


* Ability to work well within a team setting


* Exhibits decisive problem solving abilities


* Establishes a culture of community within the department (beyond art and copy) that transcends teams and brands


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