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VP, Data and Platform Solutions

New York, NY, USA | Publicis Media

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    IT / Information Technology
  • Experience:
    10-12 years
Job Description:
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The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. 

The VP, Data and Platform Solutions will be responsible for overseeing a team of experts to enable them to deliver better marketing decisions using data. This person will provide data leadership by applying expertise in how audience data can help impact a client’s business. Drive media planning teams to translate the client goals and objectives into actionable data applications through the DMP relationship. Audience data can help make smarter media decisions and this position is geared to helping facilitate the integration of this process into a media team. This will include media oversight and involvement of clients DMP, DSP/Programmatic Strategy, MTA, and DCO/Data drive creative.

This highly motivated, detail-oriented individual manages a team who work with clients and internal stakeholders to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value out of client partnerships. 

Major Tasks, Responsibilities and Key Accountabilities

•Be an in-house expert on how Data and Platforms can provide ROI for clients

•Act as account leadership 

•Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives

•Understand how platform/data technologies work and offer the ability to explain in ordinary terms (be technically savvy - understand the opportunities and limitations) 

•Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format -- education/evangelize the findings

•Oversee relationship with DMP (Data Management Platform) and Ad Tech Solutions

•Partner with teams to support DSP, and Data/Analytics partnerships

•Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). 

•Drive data strategy and integration into media plans focused on audience details

•Lead planning team to make data management a central tool for smarter planning

•Share knowledge with teams regarding audience insights and results to impact business needs

•Build and maintain relationships with audience data partners and internal agency counterparts

•Act as a liaison between media and cross functional teams based on client needs (Analytics, Media, Tech, Creative)

•Understand and adopt new trends and/or processes in Interactive Media for clients and the Agency

•Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups

•Maintaining knowledge of current DMP/Programmatic media trends and provide training to Moxie employees and clients when necessary. 

•Staying apprised of new and emerging technology, creative and programming applications for potential use for clients and drive innovation with partners

•Offer New Business strategic development and thought-leadership

•Accurate and timely reporting of billable and non-billable time

•Other responsibilities, as assigned


•B.S. or MBA, preferably in Marketing, Advertising, or Data Science

•10+ years in digital media or account planning, with special emphasis on planning and creating insights related to consumer segments

•5+ years with increasing responsibility within an agency or media company

•5+ years of people managing experience

•Data and Programmatic Marketing subject matter expertise

•Understanding of campaign management/ad serving technology (i.e. Double Click DART, Atlas) 

•Working knowledgeDSPs, third party audience data

•In-depth understanding of digital advertising landscape from either media planning or sales planner perspective

•Experience with rich media and data driven creative

•Experience analyzing data and market research 

•Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

•Strong leadership, guiding cross functional staff

•Able to present complex contently simply to C-Level clients or industry events 

•Experience managing multiple, competing priorities, duties and/or projects

•Excellent interpersonal, verbal, written communication, and presentation skills

•Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum

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