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VP, Digital Investment

New York, NY, USA | Leading Media / Entertainment Company

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    10-12 years
Job Description:
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Media Competencies


Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration

Manage all projects to ensure the highest level of quality assurance, performance and innovation

Oversee/Develop DR and Brand strategies that drive client KPI’s including Cost-Per-Acquisition, Unaided Awareness, Intent, Linkage, etc

Help clients orchestrate and leverage all available digital platforms including display, video, mobile, social and search to drive measurable results

Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights

Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs

Stay well versed of new technologies and trends in order to apply strategically to client’s business as well as proactively construct business building ideas


Relationship Development


Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media

Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments

Partner with other brand agency leads to deliver unified cross-platform strategies and ideas

Collaborate with agency cross functional teams to deliver cohesive business solutions and strategies

Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments


Financial Competencies


Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations

Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality


Leadership & Management Competencies


Keep other agency departments informed about the digital media work produced for clients and best practices

Liaise with high-level brand representatives including VPs and CMOs

Enforce established agency policies and procedures; work continually

Assist in new business efforts as needed

Provide leadership/motivation and convey the vision and values of the agency to media staff

Critiques, conducts reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Associate Media Directors and other assigned staff to provide mentorship and guidance to the team

Serve as point of escalation for client issues and concerns

Qualifications

Bachelor’s Degree

10+ years digital media across all platforms: display, search, mobile

Proven track record of flawlessly managing issues, teams and clients

Desired Characteristics


Outstanding attention to detail and organizational abilities, ability to troubleshoot and provide feedback, guidance and solutions

Ability to prioritize and organize issues/projects for self and entire team

Ability to manage large project with exceptional project management skills

Excellent communication skills and ability to effectively and diplomatically manage client relations and expectations


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