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VP, Digital Strategist

New York, NY, USA | DDB Health

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    Strategy
  • Experience:
    7-10 years
Job Description:
90 people have viewed this job

DDB Health is currently seeking a VP of Digital Strategy with an emphasis on social media and cross-platform communications planning. The ideal candidate will understand both how to plan for the strategic inclusion of personalized/segmented content in a brand ecosystem, and how to help guide internal teams in executing tactics across various platforms to ensure in-market creative adheres to ever evolving best practices—be that Facebook, YouTube, WebMD or other paid/earned media destinations.Our ideal candidate will help build communications plans that drive awareness and boost specific brand presence via content partnerships, original content development, and smart execution of assets dependent on brand/market/landscape needs. This role sits within the creative agency; it does not require an understanding of media buying/bidding or placement/in-market management.

Who You Are

You have at least 7-10 years of experience planning and executing digital communications/content strategies across RM, social media and web (owned & 3rd party/paid) campaigns. Experience within the healthcare space is preferred, but by no means mandatory.

Your experience will enable you to

Understand the unique behaviors of target audiences across digital communication platforms and social media channels to inform a brand’s organic and paid communication strategies; for example

Provide strategic insight into the best social platform(s) that strategically meets a client need (Facebook, Twitter, Instagram, LinkedIN, Doximity, etc.)

Partner with media agencies to help drive brand presence and needs pre, during, and post industry conference events

Inform the best creative practices for targeted ad buys on sites such as WebMD, Facebook, YouTube, etc.

Stay “in the know” on the latest platform updates, IAB and social ad specs, organic/owned social campaigns, and 3rd party content opportunities

Adeptly work with, and establish, campaign KPIs and metric needs to understand and recommend “next best message” content cadences, and which types of media/creative execution will reach and exceed stated asset/campaign goals

Be the point person for both internal and client facing social and 3rd party content strategy, creative, and execution presentations—as well as liaise with media agency partners on broader, 3rd party content program opportunities

Understand how black box medical treatments need to be executed across 3rd party and social platforms

Help creative teams work with/around the needed inclusion of ISI in social content

Lead the creation of internal and external-facing POVs and presentations

Participate in new business opportunities

But most of all, we are looking for someone who loves social and is a powerhouse advocate for its smart utilization within pharma advertising.

Qualifications

7+ years of experience in digital marketing, social media marketing, and/or content marketing (healthcare agency experience is a plus, but not required)

Trained in FB business manager, YouTube, etc.

Demonstrated ability to develop healthcare-focused social content strategies (HCP, patient, and caregiver), work with/inform creative partners, and deep understanding of the social media landscape

Experience with design tools, including Photoshop and Sketch, is an added benefit

High attention to detail and ability to manage multiple, competing priorities simultaneously

Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment

Strong analytic and quantitative skills

Excellent verbal and written communication skills

Bachelor’s degree in Business, Marketing or Communication or related degree

Responsibilities

In this role you will

Lead the social strategy for multiple healthcare companies/brands to effectively deliver against key brand and business objectives

Upload creative assets, including creating tracking links, into social media platforms’ business manager for final handoff to media team

Own and execute healthcare branded and unbranded social content calendars

Help to inform the execution of creative assets for DDB Health’s clients, including partnering with internal and external creatives to create engaging, data and emotion rich, helpful, and relevant brand/disease state content

Support larger, integrated brand campaigns through concepting, planning, asset development and creation, and understand how the media campaign fits into the larger brand campaign initiatives

Constantly iterate to identify and pitch new channels, tactics, or measures DDB Health should implement to drive against client KPIs

Serve as internal SME on social media, educating both internal and external stakeholders on effective tactics

Continually track, analyze, and optimize social efforts leveraging Company Analytics, social scheduling, listening platforms, and other DDB Health client driven data-sources


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