VP Director, Data & Analytics
New York, NY, USA | Publicis Health
Industry:Pharmaceutical / Biotech
Job Description:109 people have viewed this job
We’re searching for a VP Director, Platform Analytics & Data Strategy who will be a leader within the SSWAnalytics team. SSW Analytics is a well-established, multidisciplinary Analytics team with an industry wide-reputation for our data science products in the healthcare space, our Analytics Transformation and consulting services, and our ability to lead cross-functional teams in Analytics.
We are looking for an individual that is not only passionate about the design of data inputs to build and maintain living, breathing, personalized Customer Experience ecosystems—they’re equally excited to play a role in our growing Customer Experience function.
The VP Director, Platform Analytics & Data Strategy will work to bridge strategy, tech, and creative teams to shape and build the future of healthcare services support. This is a major opportunity to play a leadership and innovation role, while supported by industry-leading talent at your immediate agency, with additional community in the Publicis Health world-wide agency network, and our unique network-wide ARIS community, recently awarded for its groundbreaking approaches and products.
Manage and maintain the complete delivery cycle of performance analytics deliverables by collaborating closely with clients to derive insights from multiple reporting deliverables (both SSW- and partner-owned) and translate those insights into actionable, strategic next steps
Liaise with martech teams to design data strategies and execution plans that will govern a data ecosystem for personalized experiences (across content, communications & cadence)
Work with both internally facing and client-side teams to deliver omni-channel personalized experiences and reporting of in-market digital tactics (web, SMS, Email, etc.) within a larger ecosystem including offline and in-person support.
Partner with strategists to serve as subject-matter expert leveraging data from various platforms (CRM, web, social media, paid media, etc.) in order to develop disruptive customer insights and actionable recommendations for healthcare companies moving into customer/patient success programs
Drive strategic initiatives using in-place enterprise data platforms such as Adobe Audience Manager and external partnerships such as Epsilon, Merkle, and others
Develop analytics deliverables, including documentation of measurement planning, key business questions, data requirements, and front-end visualization approaches (Business Intelligence/dashboards)
Play a consultative partnership role with clients across multiple clients and brands
Play a leadership role amongst a cross-disciplinary, cross-agency team
Lead and support a team of 4-5 direct reports 2-3 FTE (analytics & martech)
Ensure delivery of Analytics services across multiple brands and clients
Responsible for designing, delivering A/B & multivariate testing to inform tactical and program optimizations
Demonstrated experience in managing cross-functional Analytics teams, in healthcare a plus
Demonstrated collaborative partnership with Creative, Tech, UX, Experience/UX Strategists, Project Management teams, and Account teams
Demonstrated experience designing measurement products or services (will be required to describe or show an example)
Hands-on Expertise within Adobe (especially Target, Analytics, and Audience Manager), and ideally experience with Adobe Partner programs
Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
Excellent written, oral communication and presentation skills
Experience managing and coordinating multiple projects
Proven record with strong client relationship skills
Candidate must be open to travel as needed
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