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VP, Group Partner, Portfolio Management

New York, NY, USA | IPG Mediabrands

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    Business Development
  • Experience:
    7-10 years
Job Description:
59 people have viewed this job

The VP, Group Partner, Portfolio Management participates in creating outstanding work that results in success for our clients by overseeing all major media initiatives, providing strategic direction for the entire account, and ensuring growth and development of staff.This individual will drive the team to explore and identify innovative partnerships and cutting-edge digital opportunities. This individual is an expert in the digital space, with a strong background in performance media and sets the digital strategy, acting as a trusted partner and consultant for clients. 

Essential Functions

Oversees staff in the day-to-day activities of the department

Oversees media plan development and implementation

Develops media strategies consistent with brand marketing objectives and selling strategy

Recommends targeted, innovative media vehicles consistent with media strategies

Maintains relationships with all levels of client

Ensures best practices are applied across account responsibilities

Prepares and makes presentations to clients regarding media recommendations, ensuring buy-in

Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development

Seeks out information to remain current on media trends

Leads alignment and integration efforts with digital measurement tools and platforms

Follows digital trends and develops strategic POVs for clients to follow

Evaluates global digital buying opportunities and strategic partnerships (e.g., Company, Facebook)

Qualifications

Education

Bachelor's degree or equivalent preferred

Work Experience

8-10 years of experience in digital media

3+ years of management/supervisory experience required

Experience in multiple business categories

Extensive experience writing and presenting relevant information

Background in digital strategy and/or consulting in digital or database marketing

Familiarity with different digital channels (e.g., web, mobile, CRM, social media, search, programmatic)

Demonstrated leadership experience

Experience working with large, complex data

Familiarity with multi-channel measurement and attribution solutions

Skills

Strong knowledge and experience with SEM, SEO, biddable/programmatic media

Understanding of marketing and communications process

Demonstrated ability to manage an account

Strong analytical skills

Experience working with senior-level clients

Strong negotiation skills, tact and diplomacy

Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

Demonstrated ability to develop digital marketing communication plans specifically encompassing social media strategies

Ability to drive projects from conception to completion; project management experience

Proven knowledge of online planning and research tools and resources

Experience with campaign management/ad serving technology Double Click DART, Atlas DMT

Preferred working knowledge of third party Internet marketing research comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others


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