VP, Growth & Performance Media
San Francisco, CA, USA | Leading Technology Company
Industry:Internet / Online Media
Job Description:79 people have viewed this job
The Growth & Performance Marketing team at Leading Technology Company is responsible for driving new client acquisition and client re-engagement through digital channels. At its core, Leading Technology Company is a personalization service, and our team leverages data to bring that same level of personalization to our marketing -- thus driving more effective and efficient acquisition and re-engagement. Partnering closely with the broader marketing team on creative, brand, and CRM, as well as the data science, engineering, and creative teams, we deploy a significant budget against a wide array of marketing channels, while experimenting across new channels and within existing ones.
About the Role
As our head of growth & performance media, you will oversee our team and efforts to deploy budget against new client acquisition (and retention) goals. You’ll inherit and continue to build a team (currently ~20 ppl) that has been built across paid social, SEM, SEO, display, digital video, TV, direct mail, radio, podcast, direct mail, partnerships, affiliate, mobile app acquisition, and media strategy / infrastructure. You’ll coach & develop channel managers, own communications across executive-level & partner teams, collaborate with our Engineering/Product & Data Science partners to built differentiated capabilities around growth & performance media, and stay ahead of new opportunities with our platform partners.
You're excited about this opportunity because you will…
Coach, develop, and mentor an existing team of high-performing growth & performance marketers.
Be a talent magnet. Recruit & retain for new functions & depth within current functions as our ambitions and needs evolve.
Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale our client volume, evolve expectations around client value, explore channel mix, and assess overall spend levels.
Find opportunity at the intersection of algorithms, engineering, creative, finance, and marketing to differentiate how we approach media buying.
Hold a key seat at the table in strategic company decisions around how we should grow. Develop and inspire longer-term strategic roadmaps. Hold yourself and the team accountable to hitting these growth and engagement goals.
Explore, strategize, and execute emerging channel opportunities that we have not yet tested into, supporting our broader goal of channel diversification.
Maintain and evolve a testing framework to expand our volume & pace of learning across the business.
Manage the largest piece of our marketing budget, but be holistic and resourceful in your approach to spend.
Oversee our pacing & allocation process to help us better optimize & plan spend across all channels
We’re excited about you because…
You have 15+ years of experience in marketing & media buying, overseeing significant budgets that tie directly to revenue targets.
You’re an incredible people leader, having experience managing in-house orgs of 20+. You have a track record of recruiting, nurturing, and retaining high-performers.
You’re deep enough to be dangerous on a specific channel, and broad enough to understand all channels across digital & offline.
You are a holistic business thinker, and can plan our acquisition strategy for new business lines & launches.
You are an expert in attribution and measurement, viewing channel effectiveness through a holistic lens.
You understand the nuances and complexities of data but act as a simplifier, realizing that dataand insights are only powerful if they drive action.
You thrive in high-volume, fast-paced and feedback driven environments.
People describe you as exceptionally organized and detail-oriented.
Cross-functional communication comes naturally to you in solving problems and addressing roadblocks.
You’re highly self-motivated, have a stellar work ethic and you’re looking for the right company to support your growth.
Above all else you are bright, kind and goal-oriented.