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VP, Manager Acquisition Marketing

Boston, MA, USA | Liberty Mutual

  • Industry:
    Insurance - General
  • Position Type:
  • Functions:
    PR & Communications
  • Experience:
Job Description:
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Driving our company's growth by leading an all direct acquisition program

Developing and driving digital marketing, direct mail, and email initiatives to turn consumers into customers

Enhancing current initiatives to lower cost and improve response as well as finding new creative sources for lead growth.

This role provides a unique opportunity to work at the intersection of strategy, acquisition, data, technology, and analytics to drive rapid growth through current and brand new, highly-visible, and impactful initiatives charting our current and future growth trajectory.

You will be responsible for

Driving the development and delivery of digital marketing, direct mail, and email campaigns to reach potential customers.

Reducing acquisition cost by improving creative to drive response rates and continuously optimizing across portfolio and within programs.

Running the coordination, implementation, and tracking of effectiveness and results of all acquisition campaigns.

Continuously driving innovation by exploring new tactics, partners, data sources, and technologies.

Running, developing and retaining an engaged, high performing best-in-class team. Evaluates employee performance and provides mentoring.

Defining individual objectives and development plans that align with business goals. Identifies and helps recruit a pipeline of talent.

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