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VP, Marketing Operations

New York, NY, USA | CBS Interactive

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
Job Description:
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We are looking for someone to oversee all marketing operations across CBS Entertainment, Sports and News products, including CBS All Access, CBS News, CBS Sports and ET Live. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking across multiple business units.


Your Day-to-Day:


Manage marketing technology stack, working to identify new vendors and work with existing vendors to ensure we are maximizing tools across our brands

Partner with Product and Marketing teams to identify gaps in targeting/segmenting capabilities (ie. personalization) and work on internal/external solutions

Own roadmap development and recommendations on process optimization.

Support marketing testing and optimization projects

Conduct analysis of potential operational improvements, technology, training, and documentation.

Iterate on newly implemented processes for continuous improvement and refinement.

Manage a team of marketing operations professionals.


Key Projects:

Unify marketing operations across multiple brands, developing cross-functional team

Build unified customer journey across multiple touchpoints

Build data pipeline within our current systems to ensure we are maximizing capability of personalization 


Qualifications:


What you bring to the team:


You have -


College degree


Significant Marketing Operations experience

A proven track record presenting the value of technical solutions and budgets at the executive level to gain buy in and support

Strong analytical skills, to critically evaluate information gathered from multiple sources, reconcile conflicts and distill high-level information into details and recommendations

Stellar communication skills – you can present complex information to audiences ranging from cross functional leads to executives and leave them informed and inspired

Exceptional organizational skills; proven ability to manage multiple initiatives and on time delivery

A “player/coach” mentality – you can lead and grow your team, but also roll up your sleeves and conduct projects as needed

Big thinker who is detail-oriented, but able to connect details back to business goals

Strong time management skills; ability to juggle priorities

Able to identify when projects are at risk


You might also have -


MBA

Understanding of statistics and testing methodologies

Familiarity with direct to consumer, entertainment or sports marketing preferred


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