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VP Marketing

Chicago, IL, USA | Everspring Inc.

  • Industry:
    Information Technologies
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    7-10 years
Job Description:
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The VP of Marketing leads brand development and multi-channel marketing efforts to attract qualified students to online degree programs with Everspring’s university partners. The ideal candidate is a hands-on marketer with a track record of category-leading results across online and offline channels, including SEM, display, email, social media, affiliate and direct marketing. While the role demands the sensibility of a brand marketer, translating the rich legacy of our university partner brands to a new market, it’s the data-driven, entrepreneurial smarts of a “growth hacker” that will set the perfect candidate apart.

The VP of Marketing will manage and continue building a growing, high-performing team with direct accountability for generating highly qualified leads and enrollments and managing associated costs. Reporting to Everspring’s SVP Marketing, this senior leader will play a key client-facing role in managing successful university partnerships.

Located in the Chicago Loop near Ogilvie and Union Stations.

Responsibilities:

Work with senior leadership to design and execute an effective marketing program for our university partners

Oversee day-to-day marketing activities, including:

Digital advertising, including SEM, display, affiliate and email marketing

Content marketing for the purposes of SEO, social engagement and lead generation

Microsite management for university partners

Creative services, including design and copywriting

Inspire and motivate the team in development of innovative student acquisition strategies – maximizing existing channels and developing new channels we haven’t even considered

Manage marketing budget for Everspring partners: Ensure actual results meet or exceed budget requirements, close management of cost per lead, cost per start and other key performance indicators

Maintain an intimate knowledge of marketing analytics and leverage this knowledge to ensure efficient management of all marketing activities

Manage and continue to build a growing, high-performing marketing team, including recruiting, performance management and professional development

Requirements:

Bachelor’s degree in marketing or equivalent professional qualification required. MBA preferred.

7+ years’ marketing experience

5+ years’ experience leading and managing a team

Experience with marketing specifically for lead generation is required. Education industry is a plus.

Deep, hands-on experience with digital media, including SEM, display, social, email and affiliate channels

Detail-oriented with the ability to manage projects from inception through execution

Entrepreneurial, self-starter that gets excited about rolling up their sleeves and digging into the work

Excellent communication skills, both verbal and written

Exceptional organization and staff management skills

Mix of B-to-C and B-to-B marketing is preferred


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