Chicago, IL, USA | Everspring Inc.
Job Description:123 people have viewed this job
The VP of Marketing leads brand development and multi-channel marketing efforts to attract qualified students to online degree programs with Everspring’s university partners. The ideal candidate is a hands-on marketer with a track record of category-leading results across online and offline channels, including SEM, display, email, social media, affiliate and direct marketing. While the role demands the sensibility of a brand marketer, translating the rich legacy of our university partner brands to a new market, it’s the data-driven, entrepreneurial smarts of a “growth hacker” that will set the perfect candidate apart.
The VP of Marketing will manage and continue building a growing, high-performing team with direct accountability for generating highly qualified leads and enrollments and managing associated costs. Reporting to Everspring’s SVP Marketing, this senior leader will play a key client-facing role in managing successful university partnerships.
Located in the Chicago Loop near Ogilvie and Union Stations.
Work with senior leadership to design and execute an effective marketing program for our university partners
Oversee day-to-day marketing activities, including:
Digital advertising, including SEM, display, affiliate and email marketing
Content marketing for the purposes of SEO, social engagement and lead generation
Microsite management for university partners
Creative services, including design and copywriting
Inspire and motivate the team in development of innovative student acquisition strategies – maximizing existing channels and developing new channels we haven’t even considered
Manage marketing budget for Everspring partners: Ensure actual results meet or exceed budget requirements, close management of cost per lead, cost per start and other key performance indicators
Maintain an intimate knowledge of marketing analytics and leverage this knowledge to ensure efficient management of all marketing activities
Manage and continue to build a growing, high-performing marketing team, including recruiting, performance management and professional development
Bachelor’s degree in marketing or equivalent professional qualification required. MBA preferred.
7+ years’ marketing experience
5+ years’ experience leading and managing a team
Experience with marketing specifically for lead generation is required. Education industry is a plus.
Deep, hands-on experience with digital media, including SEM, display, social, email and affiliate channels
Detail-oriented with the ability to manage projects from inception through execution
Entrepreneurial, self-starter that gets excited about rolling up their sleeves and digging into the work
Excellent communication skills, both verbal and written
Exceptional organization and staff management skills
Mix of B-to-C and B-to-B marketing is preferred
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