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VP, Marketing

New York, NY, USA | Redesign Health

  • Industry:
    Wellness / Fitness / Spa
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
57 people have viewed this job

DUOS is focused on reimagining freedom at any age by providing older adults with the support they need to age independently.We are looking for a VP of Marketing to join our rapidly growing company. The ideal candidate is a passionate and experienced leader who combines strong creative and analytical skills. They are a results-driven strategist who has helped build a marketing function in a fast-paced entrepreneurial environment.  

This person is responsible for developing the team and infrastructure to support our two core marketing functions:

• B2B2C: driving our user acquisition efforts across all channels

• B2B: providing business development support to our Sales organization to drive top-line revenue growth and retention

This is a full-time, remote position reporting directly to the CEO.


• Develop and nurture a culture of testing and experimentation to innovate on how we drive business growth and user acquisition

• Continue to build out our marketing KPIs and reporting infrastructure to ensure a strong analytic foundation to support the function’s ability to rapidly test and learn

• Develop a marketing roadmap that outlines our path to implementing a high-performing function in support of both B2B and B2C growth

• Build out the Marketing team by identifying, prioritizing, and executing on our talent needs as we evolve

• Optimize our end-to-end member acquisition funnel across all channels (e.g. digital, print, community outreach, etc.) with full accountability for forecasting and activation

• Evolve brand strategy, including audience prioritization, positioning, messaging and identity

• Oversee all creative execution across experiences and channels to ensure brand consistency

• Partner with Sales to develop and implement a B2B marketing strategy (e.g. campaigns, events, thought leadership, etc.)

• Own and drive overall DUOS corporate marketing strategy, including brand and content on all DUOS O&O platforms

• Lead the integration and management of all marketing partners, including agencies, freelancers, consultants and vendors.

Must Have Qualifications

• 10+ years of relevant functional experience

• Track record of exceeding acquisition and retention goals

• Experience in a high growth start-up environment

• Strong understanding of and bias for the quantitative side of Marketing

• Willingness to lead as a player-coach while the team scales

• Ability to spot and develop awesome talent and experience building a team

• Passion for our mission

Nice-to-Have Qualifications

• Experience operating in a B2B2C business model

• Experience in digital healthcare

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