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VP, Medical Strategy Director - Healthcare Advertising

New York, NY, USA | FCB Global

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Strategy
    Biotech/R&D/Science
  • Experience:
    5-7 years
Job Description:
60 people have viewed this job

Medical Directors assume responsibility for understanding the scientific and clinical aspects of their assigned businesses in depth, and serve as a key strategic resource for both internal teams and clients. They will leverage science in brand differentiation and communications, collaborate with copywriters/medical writers to represent the scientific perspective throughout strategic/creative development, and ensure scientific and clinical relevance. At all levels, the Medical Directors will continue to develop their strategic skill set in an effort to uncover the most compelling way in which to differentiate a brand or franchise from a medically viable, but compelling perspective. Demonstration of excellent written and verbal communication skills, and strong analytical and interpretive skills, is needed.


ESSENTIAL FUNCTIONS


Client Relations


Lead medically related client interactions across multiple accounts


Team Management & Development


Provide a day to day oversight, training and development of direct reports


New Business


Actively participate as a member of new business pitch teams when needed


JOB DUTIES & RESPONSIBILITIES


Knowledge/Expertise


Demonstrate depth of understanding for multiple products and disease states


Critically review content developed by others in the agency, including copywriters, medical writers, and AMDs


Demonstrate the ability to distill down the medical and scientific information into strategic insights and actionable ideas for the brand


Proactively and proficiently provide strategic medical recommendations based on the changing market to enhance brand communications


Have deep understanding of our capabilities as well as those of our competitors


Keep abreast of new and changing trends in our industry to ensure we provide the most “up-to-date” recommendations for our brands Strategic Skills/Tools


Proactively identify medical opportunities that contribute to strategic and tactical development


Ensure teams are optimizing the use of data to tell a viable, differentiating story


Develop depth of understanding for assigned products, related medical areas, and competitors


Ensure that projects are technically accurate and audience appropriate


Think beyond the confines of our ask – determine strategically where and when we should partner with one of our sister companies to provide comprehensive brand partnership Client Relationships


Lead medically-related client interactions across multiple pieces of business


Participate in senior leader client meetings with your account and strategic planning partners Business Development


Lead research and development efforts for new business pitches


Begin to be able to draft the ""medical hook"" portion of a pitch presentation under supervision


Help drive the strategic recommendations for the pitch


Be a part of the core pitch team both internal and during the live presentation


Co-lead the medical portion/immersion of a pitch presentation


Help guide and mentor your direct reports during the pitch process


Provide recommendations on who and why your direct reports should lead a pitch Communication/Selling Skills


Clearly communicate medical concepts across multiple pieces of business in a condensed, audience-appropriate way to client, KOLs and agency


Independently, confidently and credibly present the medical hook at new business pitches and client meeting


Clearly communication agency and team needs to the CMO to ensure success for your team


Project confidence as the expert in therapeutic categories Teamwork/Collaboration


Manage workflow of assigned products and ensure team deadlines are met


Demonstrate willingness to work beyond basic responsibilities to assist your teams


Always proactively participate in and contribute to discussions at team meetings to set example for reports


Work closely with the other senior medical leaders to ensure collaborations


Work closely with the CMO to ensure appropriate staffing and resources Creativity/Innovation/Engagement


Proactively recommend initiatives that support marketing strategies


Continue to identify and develop new deliverables Management/ Leadership


Supervise a team of AMDs/MDs/MWs - teach them SOPs, give ongoing performance feedback; help with growth of skill sets; shadow, review all work and set examples until you feel they are ready to take on projects independently


Instill confidence in your team as well as the broader medical department by showing true leadership skills above and beyond brand deliverables


Build morale among your team and begin to work with other teams providing leadership to the broader medical group


Immerse yourself in your direct reports brands to help guide them on thinking and processFinancial Accountability


Begin to help create job estimates


Ensure appropriate utilization of your direct reports


Provide allocation and utilization reports to the CMO for your team


Complete timesheets and submit expense reports accurately and on time


Develop ability to reasonably estimate hours required to complete specific projects


Qualifications


EDUCATION


DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED


Master of Science (MS)


Master of Public Health (MPH)


MD


PharmD


Doctorate


LICENSES & CERTIFICATIONS


N/A


EXPERIENCE


MIN YEARS AREA OF EXPERIENCE REQUIRED/PREFERRED


5 years Industry Experience


KNOWLEDGE & SKILLS


Proficient in advanced functions and formulas to perform VLOOKUP, pivot tables, charts, graphs and data capture


COMPETENCIES


Carefully plans ahead to ensure tasks are undertaken and time is used efficiently


Is attentive and shows interest in the subject; Expresses ideas clearly and accurately


Ability to work effectively in a team environment to build and foster collaborative environment


Acute attention to detail, with an emphasis on consistency and continuity.


Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them


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