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VP, Medical Strategy Director - Healthcare Advertising

New York, NY, USA | FCB Global

  • Industry:
  • Position Type:
  • Functions:
    General Management
  • Experience:
    5-7 years
Job Description:
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Medical Directors assume responsibility for understanding the scientific and clinical aspects of their assigned businesses in depth, and serve as a key strategic resource for both internal teams and clients. They will leverage science in brand differentiation and communications, collaborate with copywriters/medical writers to represent the scientific perspective throughout strategic/creative development, and ensure scientific and clinical relevance. At all levels, the Medical Directors will continue to develop their strategic skill set in an effort to uncover the most compelling way in which to differentiate a brand or franchise from a medically viable, but compelling perspective. Demonstration of excellent written and verbal communication skills, and strong analytical and interpretive skills, is needed.


Client Relations

Lead medically related client interactions across multiple accounts

Team Management & Development

Provide a day to day oversight, training and development of direct reports

New Business

Actively participate as a member of new business pitch teams when needed



Demonstrate depth of understanding for multiple products and disease states

Critically review content developed by others in the agency, including copywriters, medical writers, and AMDs

Demonstrate the ability to distill down the medical and scientific information into strategic insights and actionable ideas for the brand

Proactively and proficiently provide strategic medical recommendations based on the changing market to enhance brand communications

Have deep understanding of our capabilities as well as those of our competitors

Keep abreast of new and changing trends in our industry to ensure we provide the most “up-to-date” recommendations for our brands Strategic Skills/Tools

Proactively identify medical opportunities that contribute to strategic and tactical development

Ensure teams are optimizing the use of data to tell a viable, differentiating story

Develop depth of understanding for assigned products, related medical areas, and competitors

Ensure that projects are technically accurate and audience appropriate

Think beyond the confines of our ask – determine strategically where and when we should partner with one of our sister companies to provide comprehensive brand partnership Client Relationships

Lead medically-related client interactions across multiple pieces of business

Participate in senior leader client meetings with your account and strategic planning partners Business Development

Lead research and development efforts for new business pitches

Begin to be able to draft the ""medical hook"" portion of a pitch presentation under supervision

Help drive the strategic recommendations for the pitch

Be a part of the core pitch team both internal and during the live presentation

Co-lead the medical portion/immersion of a pitch presentation

Help guide and mentor your direct reports during the pitch process

Provide recommendations on who and why your direct reports should lead a pitch Communication/Selling Skills

Clearly communicate medical concepts across multiple pieces of business in a condensed, audience-appropriate way to client, KOLs and agency

Independently, confidently and credibly present the medical hook at new business pitches and client meeting

Clearly communication agency and team needs to the CMO to ensure success for your team

Project confidence as the expert in therapeutic categories Teamwork/Collaboration

Manage workflow of assigned products and ensure team deadlines are met

Demonstrate willingness to work beyond basic responsibilities to assist your teams

Always proactively participate in and contribute to discussions at team meetings to set example for reports

Work closely with the other senior medical leaders to ensure collaborations

Work closely with the CMO to ensure appropriate staffing and resources Creativity/Innovation/Engagement

Proactively recommend initiatives that support marketing strategies

Continue to identify and develop new deliverables Management/ Leadership

Supervise a team of AMDs/MDs/MWs - teach them SOPs, give ongoing performance feedback; help with growth of skill sets; shadow, review all work and set examples until you feel they are ready to take on projects independently

Instill confidence in your team as well as the broader medical department by showing true leadership skills above and beyond brand deliverables

Build morale among your team and begin to work with other teams providing leadership to the broader medical group

Immerse yourself in your direct reports brands to help guide them on thinking and processFinancial Accountability

Begin to help create job estimates

Ensure appropriate utilization of your direct reports

Provide allocation and utilization reports to the CMO for your team

Complete timesheets and submit expense reports accurately and on time

Develop ability to reasonably estimate hours required to complete specific projects




Master of Science (MS)

Master of Public Health (MPH)








5 years Industry Experience


Proficient in advanced functions and formulas to perform VLOOKUP, pivot tables, charts, graphs and data capture


Carefully plans ahead to ensure tasks are undertaken and time is used efficiently

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Ability to work effectively in a team environment to build and foster collaborative environment

Acute attention to detail, with an emphasis on consistency and continuity.

Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them

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