VP of Interactive and Digital Marketing
Boston, MA, USA | Leading Hospitality, Travel, & Leisure Company
Industry:Hospitality, Travel, & Leisure
Job Description:59 people have viewed this job
As a member of the Chief Marketing Officer’s Leadership Team, and in collaboration with the overall Marketing team, the person in this key role will lead the product vision, strategy and execution for digital marketing including email, SEO/SEM, and social marketing and will play a pivotal role in driving growth of the company’s digital presence and interactive marketing plans.
Job Responsibilities for VP of Interactive and Digital Marketing
Construct a digital marketing road map, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing ROI
Rapidly execute, test and optimize the digital marketing road map to improve marketing ROI
Increase digital customer engagement and acquisition
Lead a team of digital marketing professionals
Work cross-functionally with other business units to advance strategic initiatives.
Define key measures of success and provide transparency into performance of those initiatives
Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of performance and attribution
Remain keenly aware of new consumer behavior, monitor competitive and market trends to drive new features and work closely with the sales team/Customer Service to develop innovative solutions for marketing Vantage’s products.
Provide competitive analysis on all current and future product/feature offerings
Manage and represent to external partners and vendors when defining requirements that require integration with third-parties.
Manage email campaign strategy and execution, reporting and analysis
Present reporting frequently to senior management, the product marketing team and channel owners
Work closely with overall database function to drive synergy and share insights on customer file along with developing a multi-channel view of the customer.
Search engine optimization/marketing (SEO/SEM) programs reporting and analysis.
Generate and implement test strategies to drive qualified traffic and revenue-building activities.
Collaborate with web developers, designers, and copywriters on SEO strategies
Understand and report on traffic trends, funnel analysis, customer behavior.
Highly collaborative role requiring successful interaction with internal constituents and vendor partners.
Develop, attract, hire, manage and motivates a skilled team.
Required Skillsand Experience
BA/BS with significant coursework in marketing, mathematics, IT or economics, MBA or equivalent preferred.
8+ years’ experience in digital marketing, with at least 4+ years in digital marketing at the strategic, leadership level.
Previous management experience with a staff of 5 or more
Thorough knowledge of email best practices and associated legal restrictions
Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics
Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in digital marketing.
An innovative, positive, resilient and self-directed attitude – interested in “figuring out” solutions.
Excellent oral/written communication and presentation skills.
Travel industry experience strongly preferred