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VP of Marketing, Mobile, Wearable and Hardware

Mountain View, CA, USA | Google

  • Industry:
    Internet / Online Media
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    20+ years
Job Description:
117 people have viewed this job

Minimum qualifications:


 


20 years of marketing and business leadership experience.


Experience in building and delivering product innovation and business growth at industry scale.


Global experience.


Preferred qualifications:


 


Leadership experience managing a major global brand and driving measurable outcomes for the business.


Hands-on experience managing large, high-performing, global teams and a demonstrated ability to lead complex strategic and operational initiatives.


Demonstrated knowledge of how products are conceived and designed. Understanding of the development process and insights for what makes a great product.


Passion for consumer brand building and storytelling.


Ability to work effectively across groups, including engineering, product management, sales and finance.


Creative and performance-minded thinker with ability to take risks and challenge conventions to get to breakthrough work and results.


About the job


In this role, you will manage a team to lead the end-to-end product development and marketing for first-party mobile hardware, including Google Pixel, Pixelbook and accessories, and help drive the brands globally. You’ll partner with cross-functional leaders to shape overall business strategy, acquire consumer insights, develop marketing and distribution plans, create demand generation campaigns and organize resources against key priorities.


 


Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


 


Responsibilities


Lead a diverse team of cross-functional marketing experts, influencing the Phone, PC, Wearables cross-functional Leadership team and contributing to the Device and Services Marketing vision, strategy and culture.


Participate in market sizing, strategy articulation and distribution strategy, bringing a customer-focused view to business objectives, global oversight of Phones, PC, Wearables marketing budget and ROI.


Lead product and feature definition, positioning, messaging, naming, customer identification and targeting strategy.


Lead brand narrative, consumer and B2B communications strategy, campaign idea, creative expression in advertising, social, owned and operated channels.


Own go-to-market strategy and in-store presence, partnering with Sales to manage relationships, media planning and business reviews. Orchestrate actions to drive results.


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