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VP of Marketing

San Francisco, CA, USA | Kraken Digital

  • Industry:
    Information Technologies
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
61 people have viewed this job

Kraken is looking for a VP of Marketing to lead Kraken's global marketing team and all marketing initiatives. This role is cross-functional in nature and will require tight partnerships with various parts of the organization. All of Marketing reports to you: Growth, Product, and Brand Marketing.


Develop a global marketing strategy and roadmap

Own messaging and positioning to convey the value of Kraken’s products

Manage and mentor Directors of each sub-team (Growth/Product/Brand Marketing)

Provide leadership around best in class marketing practices to all marketing professionals in your organization. You inspire, motivate, and coach the team

Phenomenal cross-functional collaboration skills - this person should shepherd the campaign throughout the entire organization ensuring all partners are aligned

Advise and guide on budget allocation and execution

Oversee product launches, ensuring the playbook is executed and other GTM teams can implement their launch plans

Further define and evolve the Kraken brand strategy, and help brand marketing strategies to support the company’s global growth objectives

Develop an efficient marketing operation, with defined workflows, clear roles and accountabilities, and high quality outputs


10+ years experience and proven track record in Marketing functions

6+ years managing Growth/Brand/Product Marketing teams

You’re a globally-minded executive with deep experience in creative campaigns, social media strategies, traditional media buying, brand, publicity, and partner marketing

Expertise in marketing strategy, and one or more marketing disciplines across content, creative, PR/media, brand marketing, product marketing, or Growth marketing

Experience developing and leading global teams, including strong people management and team building skills

B2C experience is a must

In-depth knowledge of different digital marketing channels, online marketing tools, and best practices

Exceptional presentation and narrative compression skills

Knowledge and understanding of cryptocurrency markets, ecosystem and ethos

Comfortable working in a high-growth and global company

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