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VP of Product Marketing

San Francisco, CA, USA | Leading Information Technologies Company

  • Industry:
    Information Technologies
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
Job Description:
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VP of Product Marketing - Media, Video and Analytics

I have a very cool (Video, Media & Analytics) company in San Francisco that is looking to add a VP of Product Marketing to the team. The role will report to the CMO. The company is private and well funded. You will start with 1 direct report and will be building out a team. Looking for someone who is hands on since this is a small company.

You will own all product marketing, set positioning and strategy, manage product launches, create and deliver product training material for sales and customer success, gather customer insights, and maximize our products' potential.

Responsibilities

Conduct user, market, pricing, and competitive research - both qualitative and quantitative - to better understand and evangelize market trends and apply key learning to new initiatives

Iterate on the value proposition for the company and articulate use cases and value in all customer-facing messaging

Develop and execute launch plans for new product initiatives, working closely with product management, engineering, PR, design, customer success, and sales

Own training and collateral creation for all products. Drive awareness and understanding of the products through tight messaging and expression of clear value proposition and customer ROI. Get to the heart of why people use the products, how to get more people to use the product, and help sales and customer success express that

Work with product team from day 1 to help influence what to build based on market understand and customer insight. Own and embed customer voice in all we do

Requirements

BA/BS degree from a top academic institution

Product Marketing experience in a SaaS environment where the product is data-oriented

Exceptional prioritization and project management skills

Excellent written, verbal, and visual communication skills

Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying and interpreting key findings

Demonstrated ability to work closely with product, PR, design, and sales teams

Self-starter and ability to build programs from sCompanytch Must have a positive attitude and can't be afraid to roll-up their sleeves and get things done

Knowledge of media, digital media, measurement, and/or data industries.


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