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VP of Sales

Bend, OR, USA | Notogroup Executive Search

  • Industry:
    HR / Recruitment Services
  • Position Type:
  • Functions:
  • Experience:
    10-12 years
Job Description:
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The VP of North American Sales will be the sales guru that drives continued, consistent revenue growth to plan each quarter by leveraging their experience and by partnering with internal stakeholders in Product, Marketing, Operations and Finance. Reporting into the SVP of Worldwide Sales, this position will lead an experienced and capable sales leadership team, creating a successful active/lifestyle brand sales strategy across diverse channels and teams. This position holds responsibility for harnessing established relationship with key accounts while also expanding the customer base in Sport & Outdoor, Food & Beverage, Housewares, and Corporate Channels. Working with the parent company, this role will seek out and capitalize on opportunities for best practices within the larger parent organization, while building a highly capable team, grooming future leaders, and helping the sales department staff enjoy successful careers.


Meet North American Revenue and Expense Plan

Set strategic plan for NA sales to meet company objectives

Achieve overall and channel-specific revenue plans

Effectively manage directors and their outside rep and broker groups

Effectively grow house account sales

Effectively launch new products as per GTM Sales

Own and manage sale department budget against plan

Strategic Initiatives to Build Sales Channels and regions

Grow sales and market share east of the Rockies per internal initiative

Maintain and/or grow HF sales and share in established “core” channels and key accounts

Expand corporate channel and onboard new ASI partner

Set criteria, select and onboard emerging channel key

Meet sell in and sell through goals for NPD and GTM sales

Manage Forecast Accuracy

Timely monthly and quarterly sales forecasts updates

Continuous improvement in S&OP

Sales planning to meet company turn goals

Team Management and Development

Strategic initiative executive sponsorship as delegated

Effective ELT membership

Internal sales team management and development

Weekly 11s and biannual performance check-ins

Demonstrating guiding principles


10 years of experience with premium durable and non-durable goods. Minimum 8 years in sales, and minimum 5 years of experience working for a premium, outdoor brand.

Experience in other premium specialty channels, such as natural foods, collegiate, etc, a plus.

Firm understanding of Amazon marketplace and web retailer best practices in terms of consumer experience, conversion and brand.

Experience implementing best practices in key account management and providing valuable channel insights to product development for a branded consumer product.

Knowledge of and successful use of CRM tools and Sales & Operations Planning (S&OP)

Experience serving on a high performance, highly functional leadership team with growing brands in the $150MM-$300MM+ range.

Experience developing and managing effective rep/broker and house account programs.

Proven talent management experience with ability to attract, cultivate, and retain top performers in a world-class sales organization.

Ability to partner with product and marketing to identify opportunities and drive growth.

Capable of building relationships and navigating across a large, global company.

Ability to engage with executive team and parent company leaders on matters of sales execution.

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