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VP, Partner Marketing

New York, NY, USA | CAST Software

  • Industry:
    Computer Software / Computer Games
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
Job Description:
115 people have viewed this job

Role Outline:


Partner enablement:

Help the CAST owners promote CAST and Software Intelligence into their organizations

Run training sessions, brownbags, internal events for the GSIs

Harvest and build case studies to showcase our partners’ successes

Help our BD team build a channel for services business based on our tech


Campaigns and co-marketing:

Push partners to co-develop content with us, and then help develop that content

Push our partners to include us in marketing efforts (events, content, social, analysts)

Build a content program that our smaller partners can leverage and co-promote

Category development:

Convince as many of our partners as possible to adopt and promote the new category

Requirements:


You have a product marketing background and understand the app dev world

You know something about partner marketing and channel enablement

You don’t wait for things to come to you – you make things happen

You can follow multiple threads that sometimes stall, and push them all to completion

You can write, you’ve blogged at least occasionally, and enjoy getting your views out there

You can think, you can do, and you don’t mind doing menial stuff once in a while


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