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VP, Precision Standards & Activation

New York, NY, USA | Publicis Media

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    Business Development
  • Experience:
    7-10 years
Job Description:
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The Vice President, Precision Standards & Activation is responsible for leading the Precision Standards team in managing programmatic ad-technology partners as it relates to media and ad operations.The ideal candidate must enjoy operating in a fast-paced, entrepreneurial, and competitive environment with a focus on success. Key activities include, managing Precision Verified for emerging channels, ad serving and brand safety technologies, on-going partner management, tracking and analyzing partner performance and acting as a subject matter expect for agencies and clients.

Precision Verified is Publicis Media’s proprietary certification process indicating that a partner meets market-critical criteria and platform functionality meets Groupe standards.The VP is responsible for over-seeing a thorough vetting process to ensure a pulse on marketplace changes and client needs.


Work closely with, and under the supervision of, the SVP, Precision Standards & Partnerships to lead Precision Verified for emerging channels (DOOH, CTV, Audio), ad serving (DCO), PMDs and brand safety platforms

Manage ad tech partners including facilitating partnership communication (internally and externally), ensuring partner strategy aligns with the needs of Publicis Groupe agencies and clients, and proactively managing marketplace dynamics

Develop and spearhead the criteria and vetting process for nascent emerging channels , including management of partner product roadmaps and delivery against product goals

Own RFI process for Verified partner compliance which includes collaborating with agency stakeholders and trading teams

Own drafting and development of all related content in the form of both internal and external POV’s, webinars and training materials

Educate legal on business and product use cases to ensure contract alignment

Develop and provide reporting for executive leadership on partner status and performance

Stay abreast on marketplace trends to educate and future-proof agencies and clients against evolving marketplace

Manage partner business deliverables and act as escalation point for agency/client challenges

Direct management of 2-3 high performing team members


7-10 years digital media experience

Agency & programmatic experience including familiarity with both agency and programmatic advertising business models

Experience working with programmatic demand side platforms (DOOH, CTV), ad servers and other ad tech vendors

Excellent attention to detail, organizational skills, ability to manage multiple projects, meet deadlines and strong follow through

Eagerness and ability to learn and retain new substantive matters quickly

Ability to juggle a high volume work flow and adapt to shifting priorities

Self-motivated problem solver; comfortable wearing different hats

Ability to demonstrate sound judgement even in ambiguous situations; demonstrate use of critical thinking techniques

Strong interpersonal capabilities, ability to develop strong trust-based relationships with internal and external teams.

Ability to work independently while being able to contribute successfully to cross-functional teams

Strong written and oral communication skills

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