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VP, Product Marketing

London, United Kingdom | Peloton

  • Industry:
    Wellness / Fitness / Spa
  • Position Type:
  • Functions:
    General Management
    Marketing
  • Experience:
    10-12 years
Job Description:
112 people have viewed this job

Peloton Digital is looking for a VP of Product Marketing to join our growing team.The VP will function as a player-coach who can comfortably toggle between the board room and the huddle, strategies and tactics, ideation and execution, dreaming big and getting the “day-job” done.  


RESPONSIBILITIES


Work closely with the Product, Customer Acquisition, Creative, Technology, and Brand Marketing teams to design strategies that grow and retain Digital members in the US and abroad.  

Oversee the creation of global Digital Membership programs and promotions to impact business KPIs 

Create strategies and oversee implementation of campaigns that launch Peloton apps on 3rd party platforms such as Connected and Smart TVs 

Design programs, promotions and other initiatives that drive customer upgrades from Digital Membership to Peloton Bike or Tread ownership

Build customer lifecycle management strategies, including early customer onboarding communications to improve conversion and drive retention

Oversee a team of global product marketers & customer lifecycle managers

Build a best-in-class collaborative team, establish best practices, and define/ refine processes to engage stakeholders across Peloton 

Write and deliver presentations to executives and other stakeholders that articulate our strategies and provide analysis on campaign performance 

Study the competitive landscape and make strategic recommendations based on industry trends and insights

Develop content marketing strategies to help convey product benefits and use cases

QUALIFICATIONS


Minimum of 10 years in technology, and or digital media

Experience in D2C a big plus

Minimum of 7 years experience in management

Must be a killer creative with ability to understand data and leverage it to design smart consumer facing communications

Experience working on applications offered in app stores

Experience with e-commerce and or fitness services a plus

Deep understanding of product analytics and ability to analyze complex data sets 

Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc..required 

Excellent written and verbal communication skills 

Ability to craft high quality presentations 

Experience with products that have an international footprint a plus


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