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VP, Programmatic

New York, NY, USA | Publicis Media

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    Business Development
  • Experience:
    10-12 years
Job Description:
112 people have viewed this job

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments.This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

The VP, Precision will be responsible for advocating programmatic practices with internal and external stakeholders, and overseeing scalable campaign execution operation and procedures. He/she will be responsible for achieving spend targets through capitalizing on upsell opportunities and organic growth. The ideal candidate drives adoption of Precision service models across Zenith through advocacy, education, and client management.

This highly motivated, detail-oriented individual manages a team of experts who work with agency teams to ensure the value proposition of the Precision offering is fully understood, embraced, and translated into highly successful campaign execution. The VP, Precision leads a team responsible for defining innovative strategies for each client with support from the centralized PMX resources.He/she provides strategic thought leadership on process, audience strategies, campaign optimization, and the growth of the Precision operation. It is the VP’s responsibility to ensure that all applicable programmatic techniques and technologies deploy for optimal campaign performance. 

The ideal candidate will have extensive experience in digital media buying, with a focus on Addressable Display, Video, Social, Search and Mobile campaign management.The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry.

As a Zenith thought leader, the VP, Programmatic must possess a strong inner drive to redesign the digital communications landscape, to engage and challenge some of the finest minds in the industry, and to further grow and establish of a new type of media entity for Zenith that seamlessly integrates technology and strategy.  


Manage a team of experts, including Directors and Managers, that own programmatic execution of client campaigns

Assume accountability and ownership of Precision operational successes and failures for Zenith advertisers

Responsible for the financial and operational success of their assigned team

Identify opportunities related to platform technology, data and media inventory sources and pursue opportunities for value creation on behalf of clients

Responsible for the growth of current and prospective accounts, ensuring the right team is in place for each client

Partner with teams within Zenith, and across PMX including Solutions Consulting, Inventory, Partnerships, Product & Engineering on both internal and external initiatives

Schedule and participate in new business pitches and client insights sessions

Continuously and creatively improve how Precision is adopted across Zenith

Oversee training, mentoring and development of direct reports


B.S. or MBA, preferably in Marketing, Advertising, or Human Sciences

10+ years in digital media or account planning, with special emphasis on planning and creating insights related to consumer segments

5+ years with increasing responsibility within an agency or media company

5+ years of people managing experience, managing 10+ reports in an account management/client services team

Programmatic Marketing subject matter expertise

Excellent interpersonal, verbal, written communication, and presentation skills

Intelligent, entrepreneurial type with strong interpersonal skills and work ethic

Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum

In-depth understanding of digital advertising landscape from either media planning or sales planner perspective

High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills

Excellent time management/ project management skills, with ability to manage detail work and communicate project status effectively to all levels

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