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VP, Sales Strategy, Advertising

Santa Monica, CA, USA | GumGum

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
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Keep up-to-date on key industry trends and occasionally speak at industry events (e.g. Digiday)

Lead collaboration with content development team on thought leadership programs by providing strategic insights on overall sales program

Help refine the GumGum value proposition/unique selling points to our clients and partners

Create industry memos on relevant themes (e.g. CCPA) for our pre-sales and sales teams

Oversee internal sales hub "Gumstore" functionality and collateral development such as presentations, online experiences, one-sheets and more

Lead branded case study process and production and other third-party validation documents (Forrester TEI)

Liaise with the product team for consumer research (e.g. GumGum ad perceptions) and new product introductions

Work with our client success team to enhance sales and marketing touch-points

Partner with RVPs to craft sales engagement and re-engagement in order to expand our footprint within top 50 U.S. accounts

Attend industry conferences and committees (IAB, ANA, 4As, etc.)

Own client primary and secondary market research, including competitive intelligence

Work to create strategic partnership programs with key agencies in an effort to increase deal sizes and generate revenue

Streamline reporting and success measurement programs across all “pre-sales” teams

Lead collaboration with Product team to create educational collateral and training materials for the entire Growth team


Articulate vision and values for the pre-sales team

Ensure that our strategic marketers and planners are comfortable with the latest industry trends (e.g. programmatic)

Develop formal industry and functional training programs

Assess current team incentives and make sure that they are effective and competitive

Create career path, manage two to three team leads and lead sales strategy calls with the entire team

Represent sales strategy team during internal calls, summits and more

Work closely with RVPs of sales, ad operations and products team

Provide ongoing, regular formal and informal feedback

Communicate with team members regularly, as a team and one-on-one

PROPOSALMANAGEMENT (Direct & Programmatic)

Oversee our RFP/proposal team (10 individuals or so)

Work with leads to refine our process for responding to RFPs (high volume)

Ensure that we can meet high quality standards and that proposals are timely

Develop strategies to respond to strategic accounts versus standard accounts

Partner with creative team to create templates and custom proposals

Oversee research and insights tools to ensure that proposals are data-led

Own success metrics such as proposal quality and close rates

Minimum Qualifications

7 to 10+ years senior management experience preferably at a holding media agency or adtech provider

Robust expertise in working with brands directly

Demonstrated leadership skills

Impeccable verbal and written communication skills

Excellent project management skills

Able to manage a small budget

Experience managing teams

Comfortable and confident in a fast-paced, agile, ever-changing work environment

Experience mentoring/guiding team members

Strong stage presence

Experienced, confident and clear in public speaking engagements

Possess, and continue to develop, a strong network across the ad tech industry

Ability to travel globally as needed (appx 20 - 40% )

Bachelor's degree

Preferred Qualifications

Programmatic advertising


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