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VP, Strategy

Philadelphia, PA, USA | Razorfish Health

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    Strategy
  • Experience:
    7-10 years
Job Description:
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The Strategy group at RFH is responsible for the development of insights-driven briefs and customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Strategist owns the understanding of the target audience what interests and motivates them, where they go for information, what their journey is, what drives their decision making, and how they react to communications. The Strategy group works collaboratively with account management, creative, project management, and technology, ensuring all team members have input on strategy development and are fully briefed on customer insights. 

The VP, Strategy must be able to 

Direct qualitative and quantitative market research  

Synthesize insights from qualitative and quantitative research as well as other data sources 

Understand customer usage of media/channels 

Create briefs and provide input to program design as well as analytics 

Lead brand planning and other strategic planning efforts 

Contribute to new business pitches 

Support the development of the nascent Strategic Planning group, including creation of best practices and agency education 

Job Requirements 

Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred) 

7-10 years’ experience in healthcare marketing/planning  

Oncology experience strongly preferred 

Skills Requirements 

Demonstrated ability to think comprehensively and proactively about brand marketing strategy 

Experience in generating and strategically applying both qualitative and quantitative research 

Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital) 

Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations 

Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment  

Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams 

Ideal experience in the nutrition/wellness category 


 


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