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VP Strategy

San Francisco, CA, USA | Blue 449

  • Industry:
  • Position Type:
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
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• Responsible for overall management of the brand’s business (both traditional and digital) throughout the entire strategic, planning, and implementation process

• Responsible for communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness

• Interpret strategy statement into ideas and actions; develop communications planning effect beyond Context Strategies and communications plans into composed marketing tactics that deliver on stated goals using agreed to marketing and communications strategies

• Lead in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution

• Generate clear communications plan based on all information available (sales, MMM, METT, publicly available info, etc.)

• Manage strategic implementation and measurement/optimization of communication plans; generate projects that are integral to the brand’s marketing and learning plans

• Supervise, train and develop staff, including managing workload, delegating responsibilities and checking work for accuracy, performance management.

• Providing staffing recommendation and daily supervision to all accounts.

• Earn shared leadership role with creative agency in complete brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization

• Work with internal & external teams to ensure that strategic themes and communications plans are implemented properly; deliver critical leadership in helping others on the team understand how strategies and plans influence sales and ensure output is aligned with the business goals

• Create and maintain strong client relationships by attending client meetings and maintaining regular contact

• Collaborate with SVP in producing and negotiating yearly client contracts and additional proposals and manage account profitability

Communicates With:

Internal:Partners with other Strategy members, Strategic Resources, Activation Partners, Finance and Human Resources

External:Significant Client and Vendor interaction and accountability

Budgetary Responsibilities:

Responsible for budgeting, controlling costs, planning and scheduling around cost concerns for business unit



To perform this job successfully an individual must be able to perform each essential function satisfactorily.The requirements listed below are representative of the knowledge, skill, and/or ability required.Incumbents will be evaluated, in part, based on performance of each essential function.Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Proven experience and success in presenting plans to client and influencing top level client decisions related to local media strategy and implementation

• Excellent leadership, management and motivational skills

• Excellent organizational, interpersonal and quantitative/analytical skills

• Strong client presentation skills and business writing skills

• Demonstrated expertise in strategic planning and client relations

• Detail-oriented and proven ability to thrive in a fast paced environment.


• Bachelor’s Degree

• 10+ years media planning experience

• Progressively responsible experience in people management and leadership

Business Competencies:

• Fluency with Media Tools and solid understanding of Digital Planning tools

• Work with internal research team to develop learning plans for client

• Develop, implement and execute strategy to define future direction for business unit

• Guide others in defining high level strategy for business unit

• Plan, conduct, assign and meet obligations for business unit

• Design and manage projects, resources, stakeholders, participants & deadlines for business unit

• Develop and learn advanced skills in area of specialization

• Provide leadership, coaching and mentoring ofemployees within business unit

• Manage a budget, control costs, plan and schedule around cost concerns for business unit

• Direct long-range planning and the development of programs to maximize organizational resources

• Manage multiple segments and functional areas for business unit

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