VP/Director, Data and Analysis
New York, NY, USA | Publicis Media
Industry:Media / Entertainment
IT / Information Technology
Job Description:82 people have viewed this job
Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on.
What you’ll do:
As VP/Director, you’ll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.
Day-to-day, your role includes:
Identifying strategic data-driven services that will allow clients to grow their business
Assisting clients in defining analytics needs and developing solutions to solve those challenges
Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Determining new opportunities among existing clients, and participating in new business initiatives
Providing support, coaching, and training to assist in the career development of direct reports and the broader team
We’re looking for strong, impactful work experience, which typically includes:
10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
General knowledge of or direct experience with the media industry or CRM platforms are a plus
A four-year college degree; advanced degree is a plus
Proven leadership ability with strong client relationship skills
In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Open to travel as needed
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