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VP/Senior VP - Cross-border Marketing Team-Regional

N/A, Singapore | Lazada

  • Industry:
    Internet / Online Media
  • Position Type:
    Full-Time
  • Functions:
    Marketing
  • Experience:
    7-10 years
Job Description:
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Job Description

You will be responsible for:

• Building/enhancing the brand of LazGlobal, a sub-brand of Lazada’s cross-border business.

• Driving the end-to-end branding related process, including ideation, visual design, promotion, PR and so on, in close collaboration with commercial team, serving commercial purposes of LazGlobal cross-border business;

• Maintaining and effectively leveraging internal relationships with multiple teams, such as corporate marketing team, PR team and campaign team;

• Iterating Lazada cross-border branding strategy, based on constantly evolving understanding of Lazada consumer profiling;

• Monitoring competitors’ moves in cross-border business marketing, and proactively working on counter-measures;

• Supporting individual seller level/brand level marketing of cross-border partners


Job Requirements

In order to succeed in the role, you should ideally have:


• 7+ year of marketing experience in professional agencies/corporate marketing departments;

• Good understanding of Southeast Asia e-commerce market, cross-border e-commerce model and brand marketing;

• Innovative, passionate and creative; strong willingness to learn from scratch about emerging business models;

• Strong sense in business operation, ROI monitoring and prioritization; people management experience is highly preferred;

• Strong written and oral communication skills in English; Mandarin and/or SEA local languages skills also preferred;

• Tenacity to develop ideas independently and thrive in a fast-paced start-up environment

• A self-motivated, driven, flexible, quick learning, high achieving, “can do” mentality


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