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VP/Senior VP- Cross-border Traffic Operation Team - Regional

N/A, Singapore | Lazada

  • Industry:
    Internet / Online Media
  • Position Type:
    Full-Time
  • Functions:
    Operations / Production
  • Experience:
    5-7 years
Job Description:
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You will be responsible for:

• Leading Global traffic operation team regionally; meaning own and drive all onsite-traffic related topics to optimize traffic allocation and conversion, including channel performance, campaign page building

• Designing onsite traffic strategy based on the overall business focus and country specific strategies

• Overseeing and driving country onsite traffic strategy execution and facilitate best-practice sharing.

• Working closely with the Group Product, Product operations and Marketing teams to understand and influence existing and upcoming traffic levers

• Identifying key projects needed to improve on important traffic metrics (e.g. conversion rate) and set relevant project plans

• Driving customer profiling and segmentation to ensure right targeting in branding as well as communication

• Supporting major in-country campaign activities: coordinate requests for specific campaign products, and communicate internally for further exposure for LazGlobal products

Job Requirements

In order to succeed in the role, you should ideally have:

• More than 5-7 year work experience, preferable 3-4 years in e-commerce or relevant tech industry;

• Solid understanding of basic e-commerce frameworks and concepts, such as traffic, conversion etc. Preferably experience from on-site merchandising, traffic management and product management

• Proven ability to build high-performing teams in matrix organizations

• Strong in stakeholder management and cross functional project management

• Demonstrated strategic development and execution abilities

• Excellent written and verbal communication skills; fluent in English and working level Chinese is preferred

• Bachelor’s degree in business administration/commercial finance/marketing/economics or related fields; MBA degree with corporate experience is a plus


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