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How Customers Can Be the Key to a Better Company Valuation

Professor Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School of the University of Pennsylvania

Professor Peter Fader

Customer-based corporate valuation (CBCV) incorporates predicted customer behavior along with historical financial data to more accurately …

The Shelf Life of Sustainable Competitive Advantage: Disrupt or be Disrupted

Jackie Kimzey, Senior Lecturer, Organizations, Strategy and International Management, The University of Texas at Dallas

Jackie Kimzey

Whether your organization is large or small, business or non-profit, competitive advantage will fade and surrender to the innovative disruptor.  …

Top Cybersecurity Issues for Managers

Casey Cegielski, Ph.D, Sr. Professor of Information Systems

Casey Cegielski

According to industry surveys, cyber security continues to rank among the most significant strategic technology issues of 2020. Corporate …

Innovation in Silicon Valley

Kumar Sarangee, Associate Professor of Marketing

Kumar Sarangee

Every company preaches the importance of Innovation, that has the potential to shape the future of firms and industries.  …

Smart & Healthy: Successful Organizations Balance Both

Dennis Lanham, Sr. Assistant Dean of Executive Education, and Executive Director of the Silicon Valley Executive Ce

Dennis Lanham

In this webinar, Dennis Lanham, Executive Director of the Silicon Valley Executive Center, will dive deeper into the complexity of smart …

Understanding Accounting: The “Language of Business”

Alina Lerman, Assistant Professor, Whalen Family Faculty Fellow Accounting

Alina Lerman

Accounting is referred to as the “language of business” because accounting systems generate for stakeholders critical information …

How to Master the Subtle (and Sometimes Blatantly Obvious) Art of Persuasion

Nikki Graves, Assistant Professor in the Practice of Management Communication

Nikki Graves

In the current age of information, the ability to persuade on multiple communication channels is fundamental to your success. You …

Creating Positive Perceptions in the Workplace

Tom Monaco and Annette Minihan, Executive Director, Experienced Professionals Career Management, Columbia Business School

Tom Monaco and Annette Minihan

Jointly presented by Columbia Business School and London Business School, you’ll learn how to avoid bad patterns, how to make …

The Business and Application of Artificial Intelligence

Bikram Ghosh, Associate Professor of Marketing

Bikram Ghosh

Maybe AI was one of the biggest buzzwords of 2019, and maybe your company’s leadership team has started talking about how it can …

Landing Executive Roles in 2020: What You Need to Know

Anish Majumdar, Executive Career Coach

Anish Majumdar

Hiring trends are changing quickly, and executives who can stay abreast of them stand to reap major rewards in locking down high-level …

How to Approach Problems Like a Management Consultant

Patrick Noonan, Professor in the Practice of Decision & Information Analysis

Patrick Noonan

To properly solve a business problem or challenge, it is important to adopt a clear process - and embrace some guiding principles from …