Big Data for Marketers
About the class
What is it about Big Data that’s so compelling for marketers? What do you, as a marketer, most need to know about Big Data?
At the Zicklin School of Business, we believe that marketers will play key roles in their firms’ decisions about which Big Data technologies to adopt. Insights derived from data analytics will lead to enhanced customer experiences, increased revenues, and higher profitability. Big Data shouldn’t be left to the data scientists -- it is a stepping stone to unlocking customer potential.
This class – Big Data for Marketers - will introduce you to the concepts and terminology of Big Data. We will also compare and contrast traditional and data-driven marketing. By giving you a glimpse of this innovative technology, we will also introduce you to our new Executive MS in Marketing program.
About the Presenter
Maithily Erande is a Lecturer at the Zicklin School of Business at Baruch College, with a professional background as an Analytics expert and a Product Manager/ Vice President for Product Engineering with several Fortune 100 clients including Apple, Microsoft, Dun & Bradstreet, JP Morgan Chase, Cisco, and Sesame Street. Her professional “sweet spot” is “Digital Media Analytics” - to launch “Dashboards” products in the media space to help clients understand the value proposition of Organized and Actionable information. Some of the real world problems Maithily has solved and opportunities created across Europe, Asia and North America in the Finance, Media and Telecom domains include Real Time Big Data Analytics, Cross Platform Media Analytics, Enterprise Risk Management, Global Financial Data Warehouse. Maithily received her Bachelors in Engineering (Computer Science) in India, and MBA from INSEAD, France and Singapore.