Crash Course in Business Strategy

Competitive strategy involves identifying attractive market opportunities and then developing a valuable and defendable position within that market.  “Attractiveness” is a result of identifiable (even quantifiable) market conditions and how these conditions combine with the resources and capabilities a company brings to the market. 

Business units create value by operating in positions within industries that, by virtue of the characteristics of industry, the position and the firm, are defensible from the encroachment of competitors and deterioration of the environment as a whole.  

Watch this webinar, led by Sonia Marciano, Clinical Full Professor of Management and Organizations of the NYU Stern School of Business, as she covers a simple framework for evaluating the likelihood of a company sustaining economic profits (or income higher than its costs including the opportunity cost of capital invested in the business). Professor Marciano teaches in several programs at NYU Stern, including the Full-time MBA, Tech MBA, and MSQM.

Prof. Sonia Marciano joined New York University Stern School of Business as a Clinical Professor of Management and Organizations in July 2007.

Prior to joining NYU Stern, Professor Marciano taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University's Institute for Strategy and Competitiveness. In Chicago, Professor Marciano also was a Clinical Professor of Management and Strategy at Northwestern University's Kellogg School of Management for eight years, as well as an Adjunct Professor of Strategy at the University of Chicago. Professor Marciano has worked in the consulting, banking and insurance industries, and has taught executive education courses for Ernst & Young and Abbott Laboratories, among others.

Professor Marciano received her B.A. with honors, her M.B.A. and her Ph.D. in Business Economics and Industrial Organization, all from the University of Chicago.