Digital Business: New Challenges
About the class
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Examine the technical foundations on which the digital era rests, specifically the aspects that can affect business, marketing and sales. Participants will leave this presentation with a deeper understating of how the newest technology can affect their own businesses, and how to take control of and benefit from the opportunities presented by the ever-changing world of digital. |
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The webinar is useful for executives in traditional firms that want to utilize the digital world as a tool to optimize their internal processes and increase sales, as well as executives in newly created or established digital companies that wish to increase their business volume. |
About the Presenter
Michele Quintano is the Program Director of ESADE's Executive Master in Marketing and Sales. Luis Soldevila is a Professor at ESADE's EMMS Program.
About the EMMS Program:
- Flexible learning method combining seven face-to-face modules and distance learning.
- Exchange of experiences with classmates from around the globe.
- Career advancement.