Gain a Competitive Edge with Design Thinking
About the class
Many people in business tend to be taught a top-down mindset: You start with market research, secondary market research, and market size evaluation, and then you drill into the opportunity. In contrast, design thinking embraces a bottom-up approach – you start with human beings and figure out where opportunity exists by turning the lens completely around.
Join us for this webinar, led by Professor David Schonthal from Kellogg School of Management, to learn how design thinking gives you the power to take what you know intuitively and empathetically, and use it to drive innovation, create opportunity, and be a more inspirational leader.
In addition, you will:
• Discover why design-led companies outperform their more traditional counterparts by a factor of two to one
• Prepare to navigate and overcome common stumbling blocks on the road to innovation
• Learn key methodologies and best practices that you can apply in your own line of work
About the Presenter
David Schonthal is a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation, and creativity. He also serves as the Faculty Director of Kellogg's Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs successfully launch or acquire new businesses.
Outside of Kellogg, David is a Designer at IDEO, where he focuses on helping organizations build and launch new ventures, designing transformational business models, and establishing novel go-to-market strategies. He is a contributing writer for Forbes, Fortune, and Harvard Business Review and has authored articles on corporate entrepreneurship, innovation, and business design. David has been named the Most Outstanding Professor in Kellogg's EMBA program four times and has received several awards for his work, including a Kellogg Faculty Impact Award for excellence in teaching.