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Companies To Work For

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2016 Consulting Rankings

Gender Branding Trends and Consequences for Marketers

March 9, 2021; 12:00 PM-1:00 PM EST

In the era of constant disruption, defining gender branding trends and potential consequences for marketers is of essensce. 

Join us for this webinar, led by Carlos J. Torelli, a professor of marketing at University of Illinois, as we review some recent trends in gendered branding (or the practice of imbuing brands with symbolic gender meanings), such as gender-inclusive branding (or brand gender bending) and the emphasis on body positivity and inclusivity. 

We will also discuss what the research tells us about: 

- the psychology of traditional and novel approaches to gendered branding 

- which consumers are more likely to respond to traditional and novel approaches 

- what the trends might mean for marketers

Gender Branding Trends and Consequences for Marketers>
49 W38th Street, Floor 12A New York NY 10016

About Presenter:

Carlos J. Torelli is a professor of marketing in the Department of Business Administration, Associate Head of the Department of Business Administration, and James F. Towey Faculty Fellow at the University of Illinois at Urbana-Champaign . His research focuses on global branding and cross-cultural consumer behavior. Specifically, he identifies key cultural factors that drive consumers' reactions in a globalized economy. His particular areas of expertise include global and ethnic branding, the social psychology of power, cross-cultural consumer psychology, and persuasion.