Harnessing the Power of Qualitative Research with Experts from Spotify (Live Online)
About the class
During this 60-minute fireside chat and Q&A discussion with industry leaders Brett Bjcek (Data Scientist, Spotify) and Virginia Steindorf (User Researcher, Spotify), you will explore the landscape of data science and learn key strategic frameworks for better understanding and solving business challenges using data analytics.
Through live discussion with an industry practitioner, participants will:
• LEARN about the latest trends in the world of data science
• HEAR how real-world applications of data science are creating value and transforming organizations
• DISCOVER opportunities to advance your data science skills and drive successful outcomes for your organization
***Join this free, online live instructional event to gain actionable insights and elevate your overall understanding of data science and how to leverage analytics to solve challenges and make better business decisions.
About the Presenter
Brett Bjeck - With a degree in Computational Data Analytics and experience with non-profits, startups, government agencies, Fortune 100 Companies, and of course tech companies, Brett loves to learn more about the world around him through data. At Spotify, Brett has been studying the fan-artist relationship while working with his User Research partner in crime Virginia to blend the quantitative with the qualitative for actionable insights. He works across statistical modeling, data visualization, and experimentation to help inform the product roadmap with what he knows about our 381M monthly active users. Outside of work, Brett is a side project connoisseur where he develops projects with thematic elements of building toward a world where people: act with intentionality, listen with curiosity, and build community through vulnerability.
Virginia Steindorf - A Southern belle from Georgia who found herself in the heart of Silicon Valley for college at Stanford, Virginia combined her curiosity for people with her love of technology through a degree in cognitive science. Her early career was a sampler of companies, teams, and roles: from product management, product marketing, market research, and user research, to LinkedIn, Microsoft, and finally Spotify. At Spotify, she’s honored to study the users she feels most passionate about - musical artists. While she’s a qualitative researcher at heart, she loves a good survey and especially loves getting to work with her data scientist work-husband, Brett. Outside of Spotify, she mentors rising user research stars through a program that supports women and nonbinary UX professionals (Hexagon) and sings soprano in a contemporary NYC-based choir called Ember.