2016 Consulting Rankings
As more and more money goes into entrepreneurship and startups disrupt larger companies, larger companies are faced with the challenge of how to respond to this. One way is for firms to engage with the entrepreneurial ecosystem, however, firms are unsure how to do this.
In this masterclass we will examine different models of how firms can manage the relationships with the ecosystem and the actors in the ecosystem including startups, business accelerators, regulatory bodies, and universities.
Steven Seggie is a professor of marketing at ESSEC Business School and the academic director of the Weekend EMBA program. He teaches, researches and consults in the areas of customer-centric innovation, disruption, interorganizational relationships and entrepreneurship.