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How to Apply Scientific Methods to Improve Business Strategies

October 23, 2019

How to Apply Scientific Methods to Improve Business Strategies

The science of human behavior presents business leaders with two major opportunities. The first is incorporating the findings of behavioral science into management, marketing, and strategic planning. The second is to use scientific methods to improve a company’s strategies and tactics. Taking advantage of both of these opportunities requires understanding how scientific theories are developed and tested—and how and when they can best be applied to business problems.

In this webinar, we will discuss

  • how to use scientific methods to improve your organization’s strategies and tactics
  • how to scientifically tackle business problems
  • common problems business leaders face when they try to apply scientific findings to their businesses

About Presenter:

Ryan Hamilton is an Associate Professor of Marketing at Emory University’s Goizueta Business School. As a consumer psychologist, he investigates shopper decision making and in particular, is interested in how brands, prices, and choice architecture influence decision making at the point of purchase. His research has been published in some of the top academic journals in marketing and management and has also been featured in The New York Times, The Wall Street Journal, Time, USA Today, CNN Headline News, Reuters, and The Financial Times.

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