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How to Master the Subtle (and Sometimes Blatantly Obvious) Art of Persuasion

January 23, 2020

How to Master the Subtle (and Sometimes Blatantly Obvious) Art of Persuasion

In the current age of information, the ability to persuade on multiple communication channels is fundamental to your success. You can be the smartest person in the room (or online), but if you can’t ignite your audience’s interest and inspire them to change their beliefs or to take action, your ideas become insignificant. In this webinar, you will learn how to:

  • Use the ancient art of persuasion to change the hearts and minds of contemporary audiences
  • Discover what MRIs reveal about syncing with your audience
  • Explore what successful entrepreneurs and business leaders know about influence 

About Presenter:

Nikki Graves is an Assistant Professor in the Practice of Management Communication at Emory University’s Goizueta Business School. Graves, who has 15 years of college-level teaching experience and course development, teaches undergraduate and graduate classes that focus on writing, presentation skills, and corporate communication. Graves, in her advanced-level courses, teaches communications through experiential service learning. Emory’s Office of University-Community Partnerships has awarded Graves with teaching grants that allow students to provide communications consulting for non-profit organizations such as the GA Chapter of the Sierra Club, The Center for Working Families, The United Way, and Atlanta Housing Association of Neighborhood-Based Developers. She has been certified in the Birkman Method, an industry-leading personality assessment that facilitates team building, executive coaching, leadership development, career management and interpersonal conflict resolution. She works with Emory’s Executive Education Program to provide executive coaching for participants of various programs. Within the Emory community, she has provided presentation training for Goizueta’s MBA, Evening MBA and Executive MBA programs, the Emory Medical School, the Office of Admissions for Emory’s College of Arts and Sciences, and Residence Life.

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