How to Optimize Your Online Presence as a Job Applicant
About the class
How you portray yourself online can open the door to new career opportunities—or expose you to criticism. Up to 70% of employers now use social media to screen applicants, which means it's more important than ever to have an online presence that positions you as an exceptional candidate.
In this webinar, you'll learn how to:
- Audit your digital footprint to polish your online presence.
- Identify the types of social media that can help you find your next position.
- Leverage your online employee branding materials to connect with key individuals.
- Optimize your social media profiles to gain exposure and find new opportunities.
About the Presenter
A Certified Career Transition Coach, Trish McGrath helps people build professional careers they find personally and financially rewarding. Whether you are competing for your next promotion or looking to switch industries, she can help you make it happen. Specializing in overcoming employment barriers, career redirection, and military-to-civilian transition, Trish will make sure that you are prepared for success. Applying 20+ years of experience gained in private practice, university career counseling, and corporate hiring, Trish guides her clients through the career transition process, providing support, structure, and objective advice.
An active member of Career Thought Leaders, Career Directors International, and the Professional Association of Resume Writers & Career Coaches, Trish can help you position yourself for your next role and gain the competitive edge over other candidates. In addition to being a certified MBTI practitioner, she conducts in depth coaching sessions to identify clients’ natural talents, acquired expertise, and ideal work culture. She then uses this information to articulate the value they offer an organization through compelling executive bios, resumes, and LinkedIn profiles. Trish has completed more than 850 hours of training and continuing education to keep up on the changing job market and latest industry trends in executive career advancement, professional branding, and the most effective job search strategies.
In addition to working one-on-one with private coaching clients, Trish leads LinkedIn training workshops and presents on career-related topics at local libraries, chambers of commerce, job search groups, and universities. Trish’s philosophy on advancing your career in today’s competitive job market: You must first clarify your professional goal so you target the right jobs and then follow a strategic plan to get in front of decision makers.