Influence Is Your Superpower: A Conversation with Zoe Chance
About the class
You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. But, when used intelligently, influence is like a superpower that brings great ideas to life. This is the premise of Zoe Chance’s new book, Influence is Your Superpower, which is rooted in groundbreaking research in behavioral economics, neuroscience, and psychology.
Watch this conversation with Zoe Chance, Senior Lecturer in Marketing at the Yale School of Management. Zoe will discuss key insights from her new book and how people and the planet can benefit from her deeply ethical approach to influence.
There will be ample time for Q&A with the audience, so bring your questions!
About the Presenter
Zoe Chance
Senior Lecturer in Marketing
Zoe Chance is a writer, teacher, researcher, and climate philanthropist. Her bestselling book is called Influence Is Your Superpower. She has a doctorate from Harvard and teaches “Mastering Influence and Persuasion,” the most popular course at the Yale School of Management, as well as workshops for the MBA for Executives program. Her research has been published in top journals and covered in global media, and she speaks on TV and around the world. Before joining academia, Zoe managed a $200 million segment of Barbie, helped with political campaigns, and worked in door-to-door sales.