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Innovation in Silicon Valley

February 6, 2020

Innovation in Silicon Valley

Every company preaches the importance of Innovation, that has the potential to shape the future of firms and industries.  However, there is a high failure rate in this endeavor. 

Silicon Valley is a renowned hub for innovation and entrepreneurship. Therefore, it is important to better understand the typical challenges that Silicon Valley based firms experience and the strategies and tactics they undertake to succeed as an innovator.

In this webinar, Kumar Sarangee, Associate Professor of Marketing at Santa Clara University, will discuss the characteristics of markets in Silicon Valley and how firms innovate and become successful corporate entrepreneurs. This will give you a better idea of the best practices that you can utilize in your jobs to help your organization grow.

About Presenter:

Kumar Sarangee is an Associate Professor in Marketing and the Director of Executive MBA programs at Leavey School of Business, Santa Clara University (SCU). Kumar has taught product management, marketing and innovation at Santa Clara University and University of Illinois. In addition, he has taught and mentored various international universities (such as Esade, St Gallen, Deggendorf Institute of Technology, University of Tokyo, Aalen University and Politecnico di Milano) and several prominent companies in the Bay Area (such as Oracle, Cadence, Adobe, Cypress Semiconductors and CA Technologies). He also taught in the highly successful California Program for Entrepreneurs (CAPE) program offered by the Center for Innovation and Entrepreneurship at SCU. 

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