Managing the Media Realities of Today While Planning for Tomorrow
About the class
The biggest challenge that media companies face in upcoming years will be finding a balance between preserving existing platforms, and finding new ways to make the emerging digital space profitable. IESE Business School's Advanced Management Program in Media & Entertainment (AMP), in partnership with UCLA's Anderson School of Management, invites you to learn more about how media companies can face these challenges head on.
In this presentation, we will discuss the difference between traditional and digital, and why it is important to continue to innovate in both arenas.
The media elite of tomorrow will be able to comfortably navigate both the digital and traditional media spheres, and this class is a great way to learn how you can achieve the best of both worlds.
About the Presenter
Mike Rosenberg is Assistant Professor of strategic management at IESE Business School. He teaches long-term strategy, scenario planning and analysis of business problems in IESE's MBA, Global Executive MBA and executive education programs.
Rosenberg's research is concerned with how long-term technological and socio-economic trends affect the business climate and has a particular interest in the potential of alternative energy sources to change the competitive dynamics of a number of industries, including the automotive sector.