Marketers: Use Data to Define & Identify Marketing Opportunities
About the class
In today’s world most companies recognize it is fundamental to put the consumer first, at the core of the business, and that research is a key enabler to create consumer centric strategies.
The main role of Marketing Research is to help managers to make better business decisions rooted in deep consumer understanding.
Marketing Research must provide consumers’ relevant and accurate information even though collecting reliable data is not always easy because respondents may not say the truth.
In this webinar, hosted from 8 AM - 9 AM EST, you will learn how to conduct research that minimizes respondents’ propensity not to say the truth: understand how to design your research, hear advice on the most appropriate research methods, know some pitfalls to avoid.
About the Presenter
Marta Gabarro is a Strategy & Marketing Advisor. Currently, she is a Lecturer of Marketing Research in the Executive Master in Marketing and Sales at ESADE Buiness School.