Personal Branding - Part 1: The Benefits - How an Authentic Personal Brand Expands Your Options
About the class
This webinar will demonstrate how an Authentic Personal Brand can positively impact both your personal and business lives.
During this session we will:
-Compare and contrast the experiences of individuals who have successful personal brands, with those who have not yet made the choice to authenticate themselves;
-Examine, in detail, what’s on the table for those seeking authentic personal and business lives, through a personal brand;
-Sum up the opportunity cost for those who have not yet prioritized or actively begun shaping their Authentic Personal Brands.
In this webinar we will also:
-Debunk long time personal branding myths and misperceptions;
-Review the existing plethora of conflicting ‘expert’ rhetoric;
-Analyze illogical branding practices and speculative claims, to determine the reality;
-Give you a solid understanding of how an Authentic Personal Brand will benefit you.
About the Presenter
In 1998 Rosemary founded MIBOSO®, a full service brand agency that delivers Authentic Personal Branding and Authentic Business Branding services to clients around the globe.
Blending her corporate and product branding expertise with experience gained serving thousands of personal branding clients, Rosemary has developed the most comprehensive, well-validated personal branding program in existence.
Her agency work and leadership of advertising departments for multi-national retail giants supported some of the world’s best known brands such as, Pepsi®, FedEx®, and Barbie®.
Today she divides her time between supporting individual Authentic Personal Branding clients and providing an external Authentic Brand resource to businesses.